Titre | Milk Bottle |
Agence |
BBH
|
Campagne |
Boddingtons
|
Annonceur |
InBev / Labatt Brewing Company
|
Marque |
Boddingtons
|
Date de première diffusion/publication |
1992 / 7
|
Secteur d'activité | Bières, cidres
|
Slogan | The Cream of Manchester |
Synopsis | A bottle of milk made of Boddingtons. The bottle is yellow like the golden colour of Boddingtons and the cream at the top is white like the creamy white head on a pint of Boddingtons. |
Philosophie | We decided to celebrate the brands Manchester roots and the product characteristic that most sets it apart from conventional Southern beers its creaminess. The campaign also aimed to use a distinctively northern tone of voice and a consistent branded look. |
Problème | When Whitbread bought Boddingtons in 1989, 80% of the brands sales were in the North West region. Whitbread wanted to grow Boddingtons beyond its heartland, without alienating its fans. |
Type de média |
Presse magazine
|
Marché | Europe |
Directeur de la création |
Sir John Hegarty
|
Concepteur / rédacteur |
Tom Hudson
|
Directeur artistique |
Mike Wells
|
Photographe |
Tiff Hunter
|