BSC - " Appointment"

BSSP

BSSP Sausalito, Etats-Unis

5225

Marque: BSC
Pays: Etats-Unis

Annonceur: Blue Shield of California (BSC)

Titre	Appointment
Agence	BSSP
Campagne	Choose Trio HMO during open enrollment
Annonceur	Blue Shield of California (BSC)
Marque	BSC
Date de première diffusion/publication	2019 / 10
Secteur d'activité	Assurances, mutuelles
Philosophie	The campaign’s emotional nature is a standout within the healthcare space. In a series of black and white spots, the work highlights BSC’s 24/7 on call doctors, 600+ urgent care centers statewide, house calls 365 days/year, and on call pharmacists. BSC knows people want more from their health plan and wants to support consumers during a crucial time of the year. Through this new campaign, the health insurance company shows us that with Trio HMO, you get a better kind of HMO.
Type de média	Télévision
Longueur	15 seconds
Chief Marketing Officer (CMO)	Jeff Robertson
SVP	Jeff Robertson
VP Brand	Blair McGrain
Director of Consumer Marketing	Laura Johnson
Director Brand Advertising and Sponsorships	Suzanne Buffington
Senior IFP Marketing Manager	Angela Cheda
Manager Brand Advertising and Sponsorships	Betsy Bellotti
Marketing Account Manager	Jason Dulle
Marketing Operations Manager	Kristin Linehan
Directeur de création	Sinan Dagli
Directeur artistique	Lynn Nakamura
Concepteur / rédacteur	Kate Ursu
Executive Director of Integrated Production	Vince Genovese
Associate Integrated Producer	Tara Kennedy
Business Affairs Manager	Tricia Krasneski
Directeur de clientèle	Caitlin Bricker
Chef de groupe	Chelsie Earl
Director of Performance Marketing	Rick Sandouk
Performance Marketing Supervisor	Alfredo Meneses
Maison de production	Director's Bureau
Réalisateur	Melodie McDaniel
Producteur exécutif	Elizabeth Minzes
Producteur	Eric Escott
Post production	1606 Studio
Monteur	Doug Walker
Responsable de la production	Vickie Sornslip
Editorial Company Executive Producer	Jon Ettinger
Musique	Soup Music Asche and Spencer
Compositeur de musique	Andy Huckvale