| Titre | World Rally Championship |
| Agence | Roose & Partners |
| Campagne | Identify Yourself - Mitsubishi |
| Annonceur | Mitsubishi Motors of North America |
| Marque | Mitsubishi |
| Mise en ligne | Mars 2000 |
| Secteur d'activité | Voitures |
| Slogan | Identify Yourself |
| Synopsis | MITSUBISHI. IDENTIFYING A BRAND When Roose won the Mitsubishi account in 1999, it was a marque synonymous with Shogun and little else. But Mitsubishis expertise extended beyond 4x4s into sophisticated saloons, ingenious people carriers, as well as cult-status supercars. In short, there was a model for almost any type of driver. The new slogan Identify Yourself challenged buyers to look for individuality in their choice of car, rather than conformity. Its a fundamental brand positioning, embracing engineering, rally heritage, innovation and aggressive pricing. Already, the car buying public are starting to take notice. And identify themselves. |
| Type de média | Presse magazine |
| Marché | Royaume-Uni |
| Directeur de création | Nick Fordham |
| Concepteur / rédacteur | Kate Ward |
| Directeur artistique | Andy Wyton |
| Acteur / vedette | Tommy Mäkinen |
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