| Titre | Stop the Spread |
| Agence | Disciple |
| Campagne | Stop the Spread |
| Annonceur | Melanoma Institute |
| Marque | Melanoma Institute Australia |
| Mise en ligne | Décembre 2015 |
| Secteur d'activité | Associations d'information et de lutte contre la maladie |
| Synopsis | Stop the Spread is a digital panel outdoor campaign that demonstrates how every donation gets real results in real time. The digital panel displays a visual representation of a melanoma tumour that slowly grows until a donation is made via PayPass Tap And Go. The melanoma cell animation reacts to each donation by shrinking down considerably before it starts growing again. If multiple people tap and make a donation, the melanoma continues to die away until it's barely there. |
| Type de média | Etude de cas |
| Longueur | |
| Chef de groupe | James Arnold |
| Directeur de clientèle | Surungi Hohol |
| Designer | Ilya Aronovich |
| Concepteur / rédacteur | Alan Wilson |
| Directeur artistique | Peter Defries |
| Directeur de la création | Pete Buckley |
| Directeur de la création | Tim Brown |
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