Gatorade - "The Gatorade Fastest Run"

TBWA\Sydney

TBWA\Sydney Pyrmont, Australie

Awards

7555

Marque: Gatorade
Pays: Australie

Annonceur: PepsiCo Inc.

Titre	The Gatorade Fastest Run
Agence	TBWA\Sydney
Campagne	The Bolt Rate
Annonceur	PepsiCo Inc.
Marque	Gatorade
Date de première diffusion/publication	2017 / 11
Secteur d'activité	Boissons gazeuses, tonics
Philosophie	Gatorade has partnered with Usain Bolt to launch a new award for the cricketer with the fastest run. Created by TBWA and Eleven PR, ‘the fastest run’ trophy will be calculated by a ‘Bolt Rate’, which records the players’ run speed between wickets throughout the Summer cricket season. The Bolt Rate will be measured by GPS tracking technology and the players’ top speeds will be recorded with the quickest runs being posted on Gatorade Australia’s Facebook page with the fastest cricketer awarded ‘The Gatorade Fastest Run trophy’ at the end of Summer. Gatorade enlisted its brand ambassador Usain Bolt to train the Australian National Cricket Team and help the players boost their ‘Bolt Rate’. A video has been created which will run on social media channels.
Type de média	Télévision & Cinéma
Longueur	110 seconds
Responsable de la création	Andy DiLallo
Creative Director	Russ Tucker
Producteur, agence	Annabel Jewers
General Manager	Fiona Milliken
Account Director	Jade Glashoff
Account Manager	Ali Bates
Chef de groupe	Asheden Hill
Account Executive	Caitlin Jokovic
Design Director	Chris Mawson
Directeur artistique	Dan Smith
Concepteur / rédacteur	Douglas Hamilton
Concepteur / rédacteur	Nick McHugh
Strategic Planner	Natalie Rempalski
Director	Paul Middleditch
Executive Producer	Peter Masterton
Directeur de la photo	Daniel Ardilley
Post Production	The Editors
Post Producer	Daniel Fry
Editor	Jess Mutascio
Online	Soren Dyne
Grade	Marcus Timpson
Marketing Manager	Jamie Bruce
Acteur / vedette	Usain Bolt