| Titre | Gatorade Billboard Refrigerator |
| Agence | lew'lara\TBWA |
| Campagne | Billboard Refrigerator |
| Annonceur | PepsiCo Inc. |
| Marque | Gatorade |
| Date de première diffusion/publication | 2014 / 1 |
| Secteur d'activité | Boissons gazeuses, tonics |
| Philosophie | Sideline billboards are a common sight at soccer stadiums. As a result, people hardlyeven notice them anymore. With a small budget and lots of creativity, we overhauleda Gatorade sideline billboard by turning it into a fridge full of Gatorade bottles thatplayers could drink from to replenish nutrients lost during a match |
| Résultat | With a low budget we achieved 104 teams. In 22 days. On 343 matches. 23 thousandliters of sweat. 15 thousand liters of Gatorade. 6.5 million people watched thechampionship. 3 million people watched the final on Rede Globo, the biggest TVChannel in Brazil. The activation was broadcast live by Brazil’s main sportsnetworks: Globo, ESPN and SporTV. |
| Type de média | Etude de cas |
| Longueur | |
| Marché | Brésil |
| Directeur de création | Manir Fadel |
| Directeur de création | Felipe Luchi |
| Directeur de création | Cesar Herszkowicz |
| Equipe créative | Bernardo Romero |
| Equipe créative | Vinny Couto |
| Equipe créative | Ricardo Dolla |
| Responsable de budget agence | Valentina Ursini |
| Responsable de budget agence | Gabriela Marino |
| Maison de production | 7 Films |
| Monteur | Roberto Pereira |
| Production du son | Mugshot Sound Producer |
| Voix-off | Animal Studios |
| Photographe | Paola Vianna |
| Photographe | Thiago Angst |
| Retouche | Andre Santos |
| RTV | Luzia Oliveira |
| RTV | Michele Pavao |
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