| Titre | Heroes - The Smith Family |
| Agence | BMF |
| Campagne | Heroes - The Smith Family Christmas Appeal 2012 |
| Annonceur | The Smith Family |
| Marque | The Smith Family |
| Date de première diffusion/publication | 2012 / 11 |
| Secteur d'activité | Associations caritatives, fondations, volontariat |
| Slogan | Some kids are heroes but even heroes need help |
| Synopsis | BMF & The Smith Family - championing the determination and resilience of young, disadvantaged Aussie kids for The Smith Family's Christmas appeal. These kids go to school without the right uniform, schoolbooks or basic essentials, and teh financial situations of their families often mean they're tasked with responsibility beyond their years. These kids face more challenges in a day than most kids will in a year. |
| Type de média | Télévision |
| Chef de groupe | Sid Dee |
| Directeur de clientèle | Nicki Fazal |
| Other | Anna Howard |
| Musique | Hylton Mowday |
| Acheteur d'art | Basir Salleh |
| Producteur | Thomson Lee |
| Maison de production | Jungleboys |
| Monteur | Oana Voicu |
| Producteur, agence | Whitney Hawthorne |
| Réalisateur | Scott Pickett |
| Planneur | David Hartmann |
| Planneur | Marie Agudera |
| Concepteur / rédacteur | Andie Graham |
| Directeur artistique | Trent Hendrick |
| Directeur de la création | Laura Sampedro |
| Directeur de la création | Carlos Alija |
| Other | Stephen McArdle |
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