BMW - "MINI vs. Monster"

BSUR Amsterdam

BSUR Amsterdam Amsterdam, Pays-Bas

Awards

15051

Marque: BMW
Pays: Pays-Bas

Annonceur: BMW

Titre	MINI vs. Monster
Agence	BSUR Amsterdam
Campagne	MINI vs. Monster
Annonceur	BMW
Marque	BMW
Date de première diffusion/publication	2011 / 1
Secteur d'activité	Voitures
Synopsis	<!--[if gte mso 9]><xml> Normal 0 21 false false false MicrosoftInternetExplorer4 </xml><![endif]--><!--[if gte mso 9]><xml> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Tableau Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} </style> For the launch of MINI’s 4 new models we decided to show their value by jumping over them in a Monster Truck. The start of the commercial sees the crowd excited in anticipation of the big crushing monster truck. As the truck hits the jump, the fireworks go off and the MINI that were kept in the dark are now revealed. This turns the excitement of the crowd into horror. We watch their reactions in super slow motion and see their anguish as the Monster Truck tries to clear all 4 of the MINI without crushing them. We end with a super that says, “Introducing 15,50m of new MINI.”
Type de média	Télévision & Cinéma
Bande son	Bleeding Heart
Post production	Glassworks
Directeur de création	Jason Schragger
Concepteur / rédacteur	Gian Carlo Lanfranco
Directeur artistique	Rolando Cordova
Account Team	Mia Drexl-Schegg
Account Team	Paula Atwell
Account Team	Thijs van Dam
Producteur, agence	Niko Koot
Directeur de la production audiovisuelle	Niels Scheide
Planning Supervisor	Jeffre Jackson
Planning Supervisor	Stein Janssen
Maison de production	Camp David
Réalisateur	Robert Jitzmark
Producteur	Anna Adamson
Producteur	Hannah McDonald
Offline Editor	Gregers Falkenberg Dohn
Lead 2D Artist	Morten Vinther
Lead 2D Artist	caio sorrentino
Lead 3D Artist	Markus Lauterbach
Lead 3D Artist	Tim Bolland
Grading	Ben Rogers
3D Production Company	World War Seven
Musique	MassiveMusic
Audio Studio	Stopp Sweden
Audio Design	Martin Dahl
Chef de projet	Cris Kos
Compositeur de musique	N. Berings
Lyric Writer	N. Berings
Compositeur de musique	J.A.W. Brouwer
Lyric Writer	J.A.W. Brouwer