Campbell Company of Canada - "Campbell’s pAIntings"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Canada

8837

Marque: Campbell Company of Canada
Pays: Canada

Annonceur: Campbell's

Titre	Campbell’s pAIntings
Agence	Zulu Alpha Kilo
Campagne	Campbell’s pAIntings
Annonceur	Campbell's
Marque	Campbell Company of Canada
Date de première diffusion/publication	2024 / 3
Secteur d'activité	Alimentation
Synopsis	Campbell Company of Canada is putting the AI in pAIntings with its latest marketing campaign aimed to help modernize its iconic red and white condensed soup can. The soup brand is leveraging generative artificial intelligence (AI) to reimagine artwork of its iconic can through various artistic styles, which will debut on social. For decades, Campbell’s has been a leading food brand and an art inspiration. The soup brand has brought to life engaging visualizations of how its famous red and white can could have been painted in a range of styles from the past, intended to reconnect Campbell’s with creativity. As part of their “Campbell’s pAIntings” campaign, the brand’s Instagram page @campbellcanada, will be transformed into a virtual gallery featuring over a dozen reimagined artistic AI outputs, to surprise and delight consumers and art lovers alike. The artwork will also pop up on transit shelters.
Type de média	Télévision
Longueur	43 seconds
Agency	Zulu Alpha Kilo
Creative Chairman	Zak Mroueh
Responsable de la création	Brian Murray
Responsable de la création	Jenny Glover
Directeur de création associé	Michael Romaniuk
Directeur artistique	Michael Romaniuk
Directeur de création associé	Marco Buchar
Concepteur / rédacteur	Marco Buchar
Responsable de budget agence	Alyssa Guttman
Directeur exécutif	Sean Bell
Technology	Sean Bell
Strategy Team	Aurora Stewart de Peña
Producteur, agence	Ola Stodulska
Producteur, agence	Steven Czikk
Agence Média	Spark Foundry
Equipe média	Christina Falconer
Equipe média	Doyeon Kim
Equipe média	Varun Oza
Post	Zulubot
Maison de production	Zulubot
Post	Lena Hamady
Post	Sarah Dayus
Online Producer	Lena Hamady
Sociéte de création sonore	Zulubot
Studio	Zulubot
Artiste de production	Mila Lukezich
Executive Strategy Director	Heather Segal
Public Relations	spPR
RP	Sonia Prashar
RP	Aileen O’Sullivan
RP	Nikita Shivdasani
Monteur	Oren Michaels
Mix Engineer	Oren Michaels
Studio Manager	Sandra Noto
Studio Manager	Henry Eugenio