Brian Murray

Brian Murray

Chief Creative Officer at Zulu Alpha Kilo
Toronto, Canada

A propos

I am Chief Creative Officer at Zulu Alpha Kilo, which was recently named one of Fast Company’s Most Innovative Companies 2024, Agency Standout on the Ad Age 2024 A-List and Strategy Magazine Silver Agency of the Year, three years in a row.

I have helped create platforms and campaigns for many of the world’s most respected brands. And I have an established history of building and contributing to collaborative high-performing creative environments, where teammates can do the best work of their careers.

I have worked in both Toronto, CAN, and London, UK, alongside many talented people and have been a part of hundreds of industry awards, including two Cannes Lions Grands Prix, a Grand Clio in Creative Effectiveness, a Yellow Pencil at D&AD, a LIA Grand Prix, a One Show Best in Discipline in Creative Effectiveness and a Penta Pencil, Also, Ogilvy Canada won more Effie Canada effectiveness awards than any other agency during my time there and was Effie Canada Agency of the Year.

Strategy magazine has ranked me amongst the top creatives in the country multiple times – and I have an MBA from the Rotman School of Management, University of Toronto. (Advertising is a business after all.)

RECENT ACCOMPLISHMENTS:

Zulu Alpha Kilo named named one of Fast Company’s Most Innovative Companies 2024

Zulu Alpha Kilo named “Standout” on Ad Age’s 2024 Agency A-List

New business win: President’s Choice.

New business win: Kimberly-Clark. Proud to be working with such great clients and great brands again.

Zulu Alpha Kilo wins Strategy Magazine AOY Silver (third year in a row), Digital AOY Bronze and Design AOY Bronze (agency’s first time on all 3 podiums in same year).

#1 Chief Creative Officer + #1 Creative in Canada in 2022 and 2021 One Show rankings.

#2 Chief Creative Officer in Canada on the 2022 Strategy Magazine Creative Report Card.

2022 One Show Best in Discipline for Creative Effectiveness and a Penta Pencil.

2022 Grand Clio in Creative Effectiveness.

2022 Gold and Silver Cannes Lion in Creative Effectiveness.

2022 D&AD Graphite Pencil – Zulu Alpha Kilo's first-ever D&AD pencil.

2021: Cannes Lions GRAND PRIX in Print & Publishing + Cannes Lions GRAND PRIX in Industry Craft + 3 golds, 3 silvers, a bronze, and 6 shortlists, including one for Titanium. 11 One Show Pencils (4 gold. 4 silver. 3 bronze). 7 Clio Award trophies. One Yellow and two Graphite D&AD Pencils.

Our Dove "Courage is Beautiful" campaign, celebrating front-line healthcare workers, launched in Canada and was adapted for 15 global markets, achieved 2 billion+ earned PR views, made the cover of NY Times, and was the most awarded Health & Beauty campaign in the world in 2020. It has also donated $5 million+ in badly-needed supplies to battle against COVID-19.

Took the helm of Ogilvy creative department in 2017 and, in 2018, we won Cannes Lions on multiple campaigns – agency’s first in 10 years – and we won again in 2019. (There were no Lions in 2020. I am optimistic for a big 2021.)

Ogilvy Toronto named 2019 Effie Canada “Agency of the Year.”

Ogilvy Canada ranked 4th on 2019 Strategy Agency of the Year list, highest finish for Ogilvy in 12 years and 2nd highest ever. (WPP didn’t enter in 2020 due to COVID.)

Ogilvy Toronto named 4th most effective agency in North America by 2020 Effie Awards (only Canadian agency in Top 10).

Postes

Executive Creative Director
Toronto, Canada
February 2021 - Actuellement ici (3 ans 3 mois)
Zulu Alpha Kilo is a Toronto-based creative company with a staff of 120 and growing. Zulu Alpha Kilo stands out as a maverick global indie agency within the fiercely competitive advertising industry dominated by global holding companies. Launched in 2008 by renowned Creative Director Zak Mroueh, the shop has built a reputation as an industry outlier and is one of the most respected independent agencies in the world. Staff are called On two occasions, Zulu has won top honours from Ad Age, as Small Agency of the Year and International Agency of the Year. The shop was also recently named one of Forbes Best Small Companies, a list launched from Bo Burlingham’s book, Small Giants: Companies that Choose to be Great Instead of Big.Zulu’s client roster includes Bell, Subaru, Interac, Harry Rosen, Campbell’s, the Ottawa Senators, Responsible Gambling Council, HomeEquity Bank, Rates.ca, Consonant Skin+care, ParticipACTION and Whirlpool plus numerous project-based assignments.
Chief Creative Officer
Ogilvy Canada, Toronto
Canada
February 2017 - December 2020 (3 ans 10 mois)
Chief Creative Officer
O
Toronto, Canada
February 2017 - December 2020 (3 ans 10 mois)
Accomplishments:Dove "Courage is Beautiful" campaign, celebrating front-line healthcare workers, was adapted for 15 global markets, achieved 2 Billion+ earned PR views, made the cover of NY Times, and was the most awarded Health & Beauty campaign in the world in 2020. It has also donated $5 million+ in badly-needed supplies to battle against COVID-19.MLSE/Hellmann’s “Real Food Rescue” program recovers leftover food after stadium events across Canada. The initiative has provided 300,000+ meals to people in need while driving record sales for Hellmann’s. In 2020, Huggies Canada passed Pampers in total market share for the first time in its history.Destination Canada "Vacations of the Brave" Prime Video campaign reached 29% of US households, had 200,000 earned views, and Canada had its most visitors in 15 years. Tim Hortons latté re-launch led to 307% increase in sales.New business wins: Air Miles Rewards, Pfizer, Pizza Hut, York University, Invest in Canada, Ministry of Finance, White Claw, Starbucks Retail, Nordstrom, Heart&Stroke, Dove Men+Care global and others. Accounts: AMEX, Cadbury, Castrol, Cottonelle, Depend, Destination Canada, Dove, Dove Men+Care, Heart&Stroke, Hellmann's, Huggies, IBM, IHG, Invest in Canada, Kleenex, Ministry of Finance, Moneris, Nordstrom, Pfizer, Pizza Hut, Poise, Post Foods, Starbucks, Tim Hortons, and U by Kotex.
Creative Director
Toronto, Canada
May 2015 - February 2017 (1 an 9 mois)
At ds+p, I was tasked with overseeing the creative department and upholding the agency's high standard of producing award-winning creative solutions that drive real business results for the agency's clients. Accomplishments: Our York U "Open Your Mind" campaign led to +6.9% increase in Year 1 confirmations (vs. +0.8% for overall Ontario Universities).We helped the Honda Civic maintain its position as the #1-selling vehicle in Canada both years I worked on the account.Accounts: Honda, GoodLife, Mucho Burrito, WE, Go RVing, YorkU, Canon, UNB, NEI Investments, Kol Kid, Reliance Home Comfort and Miele.Only Canadian agency to ever win at the One Show Automobile Advertising of the Year awards.
Group Creative Director / Copywriter
Toronto, Canada
September 2010 - May 2015 (4 ans 8 mois)
When I started at Cundari, it was the 47th ranked agency in Canada according to Strategy Magazine. Within three years, we were runner up for Agency of the Year in Marketing Magazine and the 6th most awarded digital agency in the world according to the Big Won Report.Accomplishments: BMW finished #1 in the premium car segment all 3 years my partner and I oversaw the account, the only 3 years that they have achieved #1 position. Our 1M launch campaign is the most viral Canadian automotive campaign ever and led to 3 most successful months of sales in BMW Canada's history.Our M5 launch campaign included the most viral individual Canadian automotive video ever. M5 sales exceeded target by 14%. M line sales exceeded target by 21%.Accounts: BMW, Subway, CIBC, MGD, TELUS, Dempster's Bread, Firkin Pubs, Tilly, Richard Ivey School of Business and LCBO, Armenia, OLG.
Copywriter
Publicis Modem London
March 2008 - July 2010 (2 ans 4 mois)
Accounts: LG, Yahoo!, easyJet, The British Army, Renault and Visa, Virgin Media (Challenge Jackpot).

Formation

Master of Business Administration - MBA

2013 - 2015 (2 ans)

Postgraduate Certificate

2003 - 2004 (1 an)

Bachelor of Arts (BA)

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