Minute Maid - "Minute Maid - 'Cones' Digital Short"

Publicis Sapient

Publicis Sapient Boston, Etats-Unis

20102

Marque: Minute Maid
Pays: Etats-Unis

Annonceur: Coca-Cola Company

Titre	Minute Maid - 'Cones' Digital Short
Agence	Publicis Sapient
Campagne	Minute Maid Digital videos - Pure Squeezed
Annonceur	Coca-Cola Company
Marque	Minute Maid
Date de première diffusion/publication	2012 / 2
Secteur d'activité	Jus de fruits
Slogan	Minute Maid Pure Squeezed tastes so much like a fresh, ripe orange that oranges are upset”
Synopsis	“Minute Maid Pure Squeezed tastes so much like a fresh, ripe orange that oranges are upset”—a simple thought that drove an integrated campaign for Minute Maid and their newest product. On TV, Modern Family’s Ty Burrell served as moderator between the juice and an upset orange. And in the social space, we extended the campaign with three digital shorts that brought this ‘upset orange’ storytelling into the real world and the supermarket juice aisle. By pairing our quirky short stories with a faux-suspense humor, we created content that linked directly to the overarching story while still extending into new territory.
Philosophie	Minute Maid 'Cones' digital short is the digital social extension supporting a larger campaign story for the Minute Maid Pure Squeezed brand Has anyone seen this happening in the juice aisle? Minute Maid Pure Squeezed tastes as good as a fresh, ripe orange—and oranges are upset.
Type de média	Film Web
Plus d'info	https://www.facebook.com/MinuteMaid?sk=app_337395346303385
Agency	SapientRazorfish
Responsable de la création	Gaston Legorburu
Monteur	Andres Ripoll
Directeur artistique	Omar Mendez
Concepteur / rédacteur	Cynthia Posillico
Concepteur / rédacteur	Casey Woods
Directeur de création associé	Sasha Kobrynich
Directeur de la création	Juan Morales
Directeur de création	Andrew Goldstein
Directeur de création	James Allen