Pepsi - "Break Out the Pepsi"

BBDO New York

BBDO New York New York, Etats-Unis

Awards

6605

Marque: Pepsi
Pays: Etats-Unis

Annonceur: PepsiCo Inc.

Titre	Break Out the Pepsi
Agence	BBDO New York
Campagne	Break Out the Pepsi
Annonceur	PepsiCo Inc.
Marque	Pepsi
Date de première diffusion/publication	2016 / 9
Secteur d'activité	Boissons gazeuses, tonics
Philosophie	A Pepsi is the perfect way to celebrate little victories. If your team wins the World Series, you should crack open a nice bottle of champagne. But if you hit a ground ball during your company softball league and don’t strike out for the first time all season, break out the Pepsi. These ads continue that spirit, reminding us to celebrate life’s little wins by turning ‘Break out the Pepsi’ into both a call to action and an expression of excitement, interchangeable with phrases like “Yesss”, “awesome”, and “high-five!” Because no triumph is too small, too obscure, or too personal to break out the Pepsi. The world has enough serious issues to worry about right now. Let’s remind people to enjoy the smaller victories in life and that there still plenty of things worth celebrating. Like when your parents join social media and don’t send you a friend request. And what better way to celebrate those victories than by enjoying an ice-cold Pepsi? When life throws you a little win, break out the Pepsi.
Type de média	Radio
Longueur	61 seconds
Agency Account Team	Ladd Martin
Agency Account Team	Josh Steinman
Agency Account Team	Lauren Munilla
Agency Account Team	Cornelia Madsen
Worldwide Chief Creative Officer	David Lubars
Chief Creative Officer	Greg Hahn
Directeur de la création	Lauren Connolly
Creative Director	Adam Livesay
Creative Director	Matthew Brink
Creative Director	Daniel Burke
Creative Director	Josh Parschauer
Agency Producer	Chris Cassar
Agency Producer	Loren Parkins
Ingénieur du son	Dave Riviera
Track Direction	Doug Stoley
Music Production Company	Sticky Audio Labs New York