AIB - "Ireland's First Online Mortgage Tool"

Rothco, part of Accenture Song

Rothco, part of Accenture Song Dublin 7, Irlande

12020

Marque: AIB
Pays: Irlande

Annonceur: Allied Irish Bank

Titre	Ireland's First Online Mortgage Tool
Agence	Rothco, part of Accenture Song
Campagne	Ireland's First Online Mortgage Tool
Annonceur	Allied Irish Bank
Marque	AIB
Date de première diffusion/publication	2020 / 3
Secteur d'activité	Services bancaires, investissements, services boursiers
Slogan	We Back Belief
Philosophie	The mortgage application process can be long and daunting, and it’s often hard to stay motivated when most of the process is out of your control – much like feeling left in the dark, not able to see the way through. To tackle such a feeling, Irish bank AIB has launched the My Mortgage tool that allows customers to see the light – tracking their application and breaking it down into simpler steps. The more customers use the tool, the more their belief in the process builds, lighting a clearer path forward. Inspired by AIB’s ‘Belief is Everywhere’ campaign from 2018, Rothco, part of Accenture Interactive, brought the application to life with a spot that shines the light on the way in which this new tool allows customers to take back control and stay motivated throughout the typically daunting process. Working with Conkerco, the director duo from Academy Films, Rothco set out to craft a campaign that feels like an antidote to the darkness and worry associated with applying for a mortgage. The film follows a couple navigating the application process through a series of scenic vignettes – moving from them leaving the bank, to uploading documents on their phones, to finally owning the house of their dreams. It is an out-and-out celebration of the light, with positive energy and a growing sense of optimism. Rothco created a heightened, imaginative world for the campaign, establishing an intentionally hazy atmosphere at the start to add a feeling of uncertainty around the couple in the film. As their belief grows through the tool, so does the realism in the world. The lights lift as the couple becomes surer of themselves – ultimately ending up in the real world, basked in natural light outside their new home.
Type de média	Télévision
Longueur	60 seconds
Marché	Royaume-Uni
Post production	The Assembly Rooms
Chief Marketing Officer (CMO)	Mark Doyle
Head of Marketing	Mark Brennan
Marketing Manager	Pauline Carmody
Brand Manager	Sarah Gallagher
Brand Manager	Aine Brady
Producteur, agence	Jessica Derby
Responsable de la création	Al Kelly
Directeur de la création	Jen Spiers
Directeur de création	Emma Sharkey
Directeur de création	Ray Swan
Equipe créative	Sam Caren
Equipe créative	Alex Ingarfield
Finished Artist	Gerry Cole
Directeur de clientèle	Emily Lyons
Responsable de budget agence	Amy Harrington
Stratégie	Bronagh O’Donovan
Stratégie	Casey Smyth
Digital Strategy	Karla Chubb
Maison de production	Academy Films
Réalisateur	Conkerco
Producteur	Stephen Overs
Directeur de la photo	Franz Lustig
Monteur	Nik Hindson
Online Post House	Screen Scene
Post-production Supervisor	Sinead Bagnall
VFX Supervisor	Allen Sillery
VFX Supervisor	Gavin Casey
Coloriste	Seamus O’Kane
Colorisation	The Mill London
Son	Screen Scene
Son	Will Farrell