| Titre | Kettlebell |
| Agence |
Jung von Matt AG
|
| Campagne |
Kettlebell
|
| Annonceur |
DocMorris
|
| Marque |
DocMorris - The Pharmacy
|
| Mise en ligne | Novembre 2022 |
| Secteur d'activité | Hygiène, soins & parapharmacie
|
| Synopsis | DocMorris is a brand that previously only made controversial headlines. Since a majority of Germans still do not trust in health in a digital context, convincing a broad audience of a brand that specializes in this exact field was a particularly challenging task.So, how did we get people to trust DocMorris with their health?…With a viral that emotionalized DocMorris right around Christmas time – the time of year, when family and health becomemost important to us.Christmas 2020 made values like togetherness, family and health more important than ever, so, we created a film that focused on this exact insight. We told the heartwarming story of an old man preparing for a big Christmas moment with his granddaughter and convinced millions of viewers to see the brands’ personal and humane side. By putting the emotional spotlight on the brand, we reached 147 million views worldwide. |
| Type de média |
Film Web
|
| Director of Marketing |
Gil Pfitzenmaier
|
| Directeur Général Création |
Dörte Spengler-Ahrens
|
| Directeur de création |
Alex Schmid
|
| Concepteur / rédacteur |
Olasumbo Pinheiro
|
| Directeur artistique |
Ibrahem Ghareib
|
| Chef de projet |
Natalie Martens
|
| Chef de projet |
Tasja Oldach
|
| Chef de projet |
Viktor Mahé
|
| Producteur, agence |
Dennis Wendt
|
| Maison de production |
Markenfilm GmbH & Co. KG
|
| Producteur exécutif |
Marc Strass
|
| Réalisateur |
Sune Sorensen
|
| Assistant Réalisateur |
Alan Finlay
|
| Producteur délégué |
Tim Freudenthal
|
| Directeur de la photo |
Franz Lustig
|
| Music Supervision |
Clarissa Beckert
|
| Musique |
2WEI Music GmbH
|
| Compositeur de musique |
Nathan Padgett
|
| Compositeur de musique |
Simon Heeger
|
| Compositeur de musique |
Christian Vorlände
|
| Director of Marketing |
Gil Pfitzenmaier |
| Managing Director Creation |
Dörte Spengler-Ahrens |
| Creative Director |
Alex Schmid |
| Copywriter |
Olasumbo Pinheiro |
| Art Direction |
Ibrahem Ghareib |
| Project Management |
Natalie Martens, Tasja Oldach, Viktor Mahé |
| Agency Producer |
Dennis Wendt |
| Production company |
Markenfilm GmbH |
| Executive Producer |
Marc Strass |
| Director |
Sune Sorensen |
| Assistant director |
Alan Finlay |
| Production Assistant |
Tim Freudenthal |
| Director of Photography |
Franz Lustig |
| Music Supervision |
Clarissa Beckert |
| Music |
2WEI Music |
| Music Composer |
Nathan Padgett, Simon Heeger, Christian Vorlände |