Titre | AWESOME is for Everyone |
Agence | Wieden + Kennedy Amsterdam |
Campagne | AWESOME is for Everyone |
Annonceur | Samsung |
Marque | Samsung Galaxy A |
Date de première diffusion/publication | 2019 / 12 |
Secteur d'activité | Téléphones mobiles & tablettes |
Philosophie | Musical elements were used as the vehicle to help communicate AWESOME is for Everyone’s key messages - which in this case were the product benefits. The entire campaign was geared around authenticity and simplicity and the music was no exception. An unapologetically direct approach resulted in the simple lyrics. The production of the music was untraditional in the fact that it was created all in-house with the creative team. |
Type de média | Digital |
Longueur | |
Directeur de la création | Mark Bernath |
Directeur de la création | Eric Quennoy |
Directeur de création | Caleb Al-Jorani |
Directeur de création | Bern Hunter |
Directeur artistique | Anyaa Dev |
Concepteur / rédacteur | Chris Taylor |
Group Account Director | David Newsome |