Producteur, agence
at
Evelina Rönnung
| Titre | Watch Your Back |
| Agence | Forsman & Bodenfors Göteborg |
| Campagne | Watch Your Back |
| Annonceur | If |
| Marque | If |
| Date de première diffusion/publication | 2015 / 2 |
| Secteur d'activité | Assurances, mutuelles |
| Slogan | Watch Your Back |
| Synopsis | In Sweden the number of pedestrians involved in car accidents increase dramatically during the dark winter season. The problem is visibility, something many Swedes solve by wearing a reflector, which halves the risk of being hit by a car. But not everyone does and lowest is the usage among young adults living in cities. The main reason? Vanity. We decided it was time to challenge the general perception. A reflector doesn’t necessarily have to be ugly or uncool to do its job. In November, If Insurance launched a fashion line of outerwear and accessories that function as reflectors in the dark. The garments, made of a reflective fabric, were designed by Swedish fashion label BACK. The garments sold out and had to be reissued after only a couple of days. But more importantly, the fashion line started a conversation among the target audience, about staying visible in the dark. |
| Type de média | Etude de cas |
| Longueur | |
| Directeur de création | Forsman & Bodenfors Göteborg |
| Concepteur / rédacteur | Joakim Labraaten |
| Directeur artistique | Silla Levin |
| Directeur artistique | Agnes Stenberg-Schentz |
| Producteur, agence | Magnus Kennhed |
| Maison de production | Folke film |
| Réalisateur | Laerke Herthoni |
| Post production | Chimney Pot |
| Maison de production | Tomas Barfod |
Plus de réalisations
VOIR TOUSRestaurant
- MARQUE:
- ATG V75
- AGENCE:
- Åkestam Holst /NoA
Office
- MARQUE:
- ATG V75
- AGENCE:
- Åkestam Holst /NoA
Street
- MARQUE:
- ATG V75
- AGENCE:
- Åkestam Holst /NoA
Boxing
- MARQUE:
- ATG V75
- AGENCE:
- Åkestam Holst /NoA
Unleash your inner horse
- MARQUE:
- ATG V75
- AGENCE:
- Åkestam Holst /NoA
Why
- MARQUE:
- Singular Society
- AGENCE:
- Forsman & Bodenfors Göteborg
Outbreak
- MARQUE:
- Apoteket
- AGENCE:
- Forsman & Bodenfors Göteborg
Christmas Rush
- MARQUE:
- PostNord
- AGENCE:
- Forsman & Bodenfors Göteborg