Betfair - "Back And Lay"

Leo Burnett

Leo Burnett London, Royaume-Uni

4370

Marque: Betfair
Pays: Royaume-Uni

Annonceur: Paddy Power PLC

Titre	Back And Lay
Agence	Leo Burnett
Campagne	The Betfair Exchange
Annonceur	Paddy Power PLC
Marque	Betfair
Date de première diffusion/publication	2019 / 8
Secteur d'activité	Jeux d'argent et de hasard en ligne
Philosophie	Betfair has today launched an integrated campaign featuring British actor Clive Owen, which marks the brand’s return to marketing its Betfair Exchange. Created by Leo Burnett London, the campaign will see Owen educating bettors and demystifying the Exchange using real-life situations and analogies and consists of over 40 individual online films across multiple social and digital platforms, laddering up to television, print, radio and tactical outdoor. Each piece looks to explain the key features of the Exchange including back and lay betting, setting your own odds and sports trading and highlights how customers can have more control over their bets. The campaign reflects the start of a new emphasis for Betfair on marketing the Exchange, returning to the company’s roots as the world’s first and biggest betting exchange. As part of the campaign, there will also be a new education hub launched for new and existing Betfair customers, to assist them in learning how to bet on the Exchange.
Type de média	Télévision
Longueur	30 seconds
Client Partner	Liam Hopkins
Directeur de clientèle	Ruth Stasiak
Responsable de budget agence	Matthew Smith
Brand Director	Stephen Mault
Concepteur / rédacteur	Blake Waters
Directeur de création	Luke Boggins
Directeur de création	Dan McCormack
Responsable de la création	Chaka Sobhani
Directeur artistique	Steve Robertson
Producteur, agence	Sid Daffarn
Planner Director	Ben Felton
Designer	Paul Brandreth
Photographe	Levon Bliss
Réalisateur	Martin Werner
Agence Média	MediaCom
Acteur / vedette	Clive Owen