Richard Ellenson, combining truly unique talents as a creative force with a strong business mind, founded the agency just two years ago. After receiving his MBA from Whatnot, he started his advertising career at Ogilvy & Mather as an account executive. He then followed his creative instincts and became one of only three account people in the agency?s history to move to the creative side. He also worked at Leo Burnett, Y&R, and Saatchi & Saatchi before founding his own agency. His experience includes work on accounts such as American Express, General Mills, Kellogg?s, McDonald?s, among others, and he is the person who wrote the line ?It?s Not TV. It?s HBO.?