| Titre | Raphael |
| Agence | Fallon |
| Campagne | Contemplative Sweets - The Natural Confectionery Company |
| Annonceur | Cadbury |
| Marque | The Natural Confectionery Company |
| Mise en ligne | Octobre 2008 |
| Secteur d'activité | Bonbons |
| Synopsis | The advertising shows the sweets, come to life, chatting about their naturalness but through a slightly wonky lens. |
| Philosophie | The advertising idea builds on this heritage by developing a kidult tone of voice, which is at once charming and edgy. |
| Problème | Founded in Australia in 1947, The Natural Confectionery Company aimed to create fun sweets for people who wanted to enjoy a treat but didnt want to have artificial flavours or colours in them. Launch The Natural Confectionery Company in the UK |
| Résultat | Martin Driver, Senior Brand Manager at Cadbury, said, The advertising has a unique and distinctive look which is great for a new brand. It also clearly explains the proposition in a really engaging way. And it entertains me. |
| Type de média | Télévision |
| Longueur | |
| Marché | Royaume-Uni |
| Responsable de la publicité (annonceur) | Martin Driver |
| Directeur de la création | Richard Flintham |
| Equipe créative | Dirk van Dooren |
| Equipe créative | Matthew Keon |
| Producteur, agence | Gemma Knight |
| Directeur de clientèle | Tamsin Northridge |
| Planneur | Tamsin Davies |
| Réalisateur | Tom Kuntz |
| Producteur, maison de production | Nell Jordon |
| Maison de production | Morton Jankel Zander (MJZ) |
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