| Titre | Pay the Price |
| Agence | McCann Health |
| Campagne | Pay the Price |
| Annonceur | Center for Adolescent Research Education CARE |
| Marque | Center for Adolescent Research Education CARE |
| Date de première diffusion/publication | 2017 / 12 |
| Secteur d'activité | Institutions / Interêt Public / Associations à but non lucratif |
| Philosophie | Following frightening new statistics that reveal the increasing death toll as a result of over-dose from prescription medication, McCann Health created a confronting piece of video content ‘Pay the Price’, in partnership with non-profit organization, CARE, Center for Adolescent Research & Education, that exposes the cold hard reality of this unknown, but deadly killer. Currently, drink driving accounts for 28 deaths in the U.S. per day, whilst suicide deaths equal more than 120 deaths per day. Shockingly prescription drug abuse deaths have risen to 284 deaths per day and counting. Jeremy Perrott, McCann Health Global Chief Creative Officer presents a truly visceral yet honest concept for Pay the Price, which includes some pretty graphic, and complicated, set-pieces within it. The visual style of filming the teenage boy's first-person Point of View, delivers an immersive and immediate experience that shines a light on the danger of danger of what can happen if parents do not take steps to create a prescription drug safe home. |
| Type de média | Médias sociaux |
| Longueur | |
| Global Chief Creative Officer | Jeremy Perrott |
| Director | David Hartley |
| Maison de production | Great Guns USA |
| Producteur exécutif | Laura Gregory |
| Producteur exécutif | Clarissa Troop |
| Producer | Mathew Alden |
| Producer | Ollie Perrin |
| DOP | Max Witting |
| Directeur artistique | Katherine Trigg |
| Stunt Coordinator | Gary Arthur |
| Stunt Performer | Edward Upcott |
| Monteur | Mitch Kalisa |
| Post Production | Unit |
| Talent | Katie Pattinson |
| Talent | Adam Pritchard |
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