Carrefour - "The Ingredient of Christmas (English Sub)"

Publicis Conseil

Publicis Conseil Paris, France

4425

Cette création fait partie de la Collection Act Responsible

Marque: Carrefour
Pays: France

Annonceur: Carrefour

Titre	The Ingredient of Christmas (English Sub)
Titre (langue originale)	L'ingrédient de Noël
Agence	Publicis Conseil
Campagne	L'ingrédient de Noël
Annonceur	Carrefour
Marque	Carrefour
Date de première diffusion/publication	2021 / 12
Secteur d'activité	Grande distribution
Synopsis	With the Christmas holidays approaching, Carrefour has decided to put solidarity at the heart of its new campaign. The campaign highlights the testimonies of all who are mobilized every day, from our customers to our employees, for the most vulnerable. Therefore this year, 500 000 meals will be donated to associations, proving that "the best ingredient of Christmas is solidarity". This campaign showcases the spirit of solidarity and commitment that drives the Carrefour team alongside 1,600 associations in the collection and donation of unsold food in stores, the « Boucles du Cœur » operation in stores in favor of local associations fighting against food insecurity, support for the national collections of the Food Banks and the Restos du Coeur. In addition to the 500,000 meals offered at the end of the year, Carrefour is multiplying its acts of generosity during this end of year period: ● Hosting Food Bank drives in stores. Carrefour is launching a radio and social media campaign that invites consumers to visit its stores but also its competitors to donate to the drive. #ChristmasSpirit ● 1 meal offered by Carrefour to the “Restos du Cœur” for each purchase of a Christmas chestnut log by Jean Imbert. Activation is relayed in-store and on social media. ● Carrefour offers up to 50,000 additional meals in a special activation on Youtube. The influencer TEEQZY will call on viewers to watch the Christmas film until the end, and react in real-time to the different scenes of the film.
Type de média	Digital
Longueur	80 seconds
Responsable de la stratégie	Valérie Henaff
Producteur, agence	Anne Boucher
Directeur exécutif	Marie Wallet
Directeur de création musicale	Christophe Caurret
Equipe créative	Lucas Bouneou
Responsable de la publicité (annonceur)	Nathalie Jacquier
Responsable de la création	Marco Venturelli
Président	Marco Venturelli
Directeur de clientèle	Aurelie Fossoux
Planneur stratégique	Christophe Defaye
Responsable de la production	Christophe Ancelet
Equipe créative	Eric Esculier
Post production	Julien Daniel
Chef de groupe	Elsa Azar
Responsable de la publicité (annonceur)	Jennifer Peyre
	Frédéric Prados
Réalisateur	Grimblat Dimitri
Président	Agathe Bousquet
Social Media Strategy	Gautier Rennes
Planneur stratégique	Lydia Tamarat
Responsable de la publicité (annonceur)	Caroline Dassié
Responsable de la publicité (annonceur)	Charlotte Sophie Boue
Directeur de la création	Jean-François Goize
Equipe créative	Maud Robaglia
Post production	Clémence Gasnier
Compositeur de musique	Joe Spampinato
Post production	Prodigious Paris
Production du son	Prodigious Paris
Maison de production	Gang Life
Post production	BANDAPART