| Titre | E=iq2 |
| Agence | AMV BBDO |
| Campagne | White Out Of Red - The Economist |
| Annonceur | The Economist |
| Marque | The Economist |
| Mise en ligne | Novembre 2001 |
| Secteur d'activité | Journaux, magazines, livres |
| Philosophie | The Importance of Selling a Brand, Not Next Weeks Issue Unlike most media brands, The Economist decided, in 1988, to invest in brand advertising rather than in a tactical, content-led approach. It was a decision that paid dividends. Over the past 14 years, the award-winning White out of Red campaign has helped The Economist to enjoy a circulation increase of 64%, against a market decline of 20%, subscriptions to the title have almost doubled and an advertising rate card growth seven times greater than its competitors. |
| Type de média | Presse & publications |
| Marché | Royaume-Uni |
| Directeur de la création | Peter Souter |
| Concepteur / rédacteur | Nick Worthington |
| Concepteur / rédacteur | Sean Doyle |
| Concepteur / rédacteur | Jeremy Carr |
| Directeur artistique | Paul Brazier |
| Directeur artistique | Dave Dye |
| Directeur artistique | Jeremy Carr |
| Responsable de la publicité (annonceur) | Jacqui Kean |
Plus de réalisations
VOIR TOUSRacist Dog 5
- MARQUE:
- Create Not Hate
- AGENCE:
- Quiet Storm
Racist Dog 4
- MARQUE:
- Create Not Hate
- AGENCE:
- Quiet Storm
Racist Dog 3
- MARQUE:
- Create Not Hate
- AGENCE:
- Quiet Storm
Racist Dog 2
- MARQUE:
- Create Not Hate
- AGENCE:
- Quiet Storm
Racist Dogs 1
- MARQUE:
- Create Not Hate
- AGENCE:
- Quiet Storm
Racism is Ridiculous 4
- MARQUE:
- Create Not Hate
- AGENCE:
- Quiet Storm
Racism is Ridiculous 3
- MARQUE:
- Create Not Hate
- AGENCE:
- Quiet Storm
Racism is Ridiculous 2
- MARQUE:
- Create Not Hate
- AGENCE:
- Quiet Storm
Racism is Ridiculous 1
- MARQUE:
- Create Not Hate
- AGENCE:
- Quiet Storm