Chief Creative Officer
at
Happiness Brussels, an FCB Alliance, Bruxelles
Antwerp, Belgique
| Titre | Lay's Crispy Subtitles (Case Film) |
| Agence | Happiness / An FCB alliance |
| Campagne | Lay's Crispy Subtitles |
| Annonceur | PepsiCo Inc. |
| Marque | Lay's |
| Date de première diffusion/publication | 2021 / 3 |
| Secteur d'activité | Chips, crisps & crackers |
| Philosophie | In their newest campaign, Lays Potato Chips have released a plug in for Google Chrome that detects the sounds of crunching chips and automatically turns subtitles on for the YouTube video you are watching. The creative agency, Happiness Saigon, an FCB alliance, knew that people love to snack while they’re watching their favourite Youtubers, but when you’re crunching and munching it can be hard to hear the audio. And Lays is the crispiest chip of all. To solve this problem, and make the video watching experience better for everyone, Crispy Subtitles was the answer. The team trained an AI on 178 hours of crispy chip crunch sounds gathered from around the world, to create a one-of-a-kind plugin which is able to detect and activate subtitles from the second it hears a crunch, so viewers can snack without missing a single thing. This revolution in snacking is available for free on the Google Chrome store globally. Try it out at http://bit.ly/LaysCrispySubtitles |
| Type de média | Digital |
| Longueur | |
| Plus d'info | http://bit.ly/LaysCrispySubtitles |
| Head of Marketing | Vu Thi Ngoc Que |
| Marketing Manager | Yen Le |
| Executive Creative Management | Alan Cerutti |
| Responsable de la création | Geoffrey Hantson |
| Directeur de la création | Grégory Titeca |
| Directeur de la création | Marc Richard |
| Concepteur | Mathias Lemielle |
| Concepteur | Thomas Cappelle |
| Equipe créative | Mathias Lemielle |
| Equipe créative | Thomas Cappelle |
| Equipe créative | Nick Stillittano |
| Concepteur / rédacteur | Loan Anh Huynh |
| Concepteur / rédacteur | Nghia Tran |
| Concepteur / rédacteur | Dee Verwaetermeulen |
| Designer | Dries Lauwers |
| Designer | Aldjia Bessalah |
| Art & Motion | Truc Mai Hoang Anh |
| Art & Motion | Thuy Pham Vuong Bao |
| Motion & Editing | Trung Thai Thanh |
| Motion & Editing | Remke Faber |
| Motion & Editing | Seth Michielsen |
| Head of Performance | Nhat Qui |
| Performance & Data Planner | Tien Phan Cam |
| Planneur stratégique | Linh Nguyễn |
| Account Management Team | Son Nguyen |
| Account Management Team | Ngoc Le |
| Account Management Team | An Nguyễn |
| Account Management Team | Giang Ngo |
| Producteur | Bart Vande Maele |
| Platform Analyst | Loc Nguyen |
| Community Outreach | Hieu Phan Duc |
| Maison de production | Bliss Innovative Maker Studio |
| Head of Technology | Thomas Colliers |
| Digital PM | Joni Allaert |
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