Geoffrey Hantson, 42, is the Chief Creative Officer of Happiness (Brussels, Saigon, Anywhere) and part of the global creative council of FCB. Geoffrey took his first steps as a creative director at Duval Guillaume in 2006. In 2010 Geoffrey was named ‘creative of the year’ and both in 2012, 2013 and 2014 the agency was named ‘creative agency of the year’ in Belgium. In the last 3 years only he gathered 27 Cannes Lions – of which 11 gold – and his agency was named agency of the year in the Media category. Also at Eurobest he won an astonishing 42 awards, including 3 Grand Prix and 9 gold, in the last 3 years. In 2012 Business Insider named Geoffrey ‘one of the 25 most creative people in advertising’ (globally). In 2013 he even made it to the top of that list (nr 1), calling his work ‘amongst the best advertising ever seen’. In 2013 Ad Age also named Geoffrey as one of the 11 ‘creatives to watch’, globally. Geoffrey believes in the power of creativity and humanity. And in Happiness, that fuels both.