Titre | Breakfast |
Agence | Y&R London |
Campagne | Breakfast |
Annonceur | Warburtons Limited |
Marque | Warburtons |
Date de première diffusion/publication | 2012 / 2 |
Secteur d'activité | Biscuits, pain, biscottes |
Philosophie | The campaign highlights breakfast as a priority meal and demonstrates the important role Warburtons bakery plays within it. Showcasing a range of products, we see consumers enjoying Warburtons products for breakfast that are then attracted to an advert in the paper / on radio. Something triggers their interest and we see our hero cast, joined by a cast of hundreds in a race to the Bakery to apply to become an official Warburtons Taste Tester – an opportunity that may become a reality for a few lucky people. |
Type de média | Télévision |
Post production | MPC LDN |
Planneur | Saul Betmead |
Planneur | Neasa Cunniffe |
Directeur artistique | Jamie Starbuck |
Concepteur / rédacteur | Martin Mcallister |
Directeur de création | Mark Roalfe |
Responsable de la publicité (annonceur) | Jane Sutton |
Responsable de la publicité (annonceur) | Megan Harrison |
Responsable de la publicité (annonceur) | Richard Hayes |
Business Director | Nick Fokes |
Directeur de clientèle | Josh Harris |
Producteur, agence | Jennifer Fewster |
Maison de production | Smuggler |
Réalisateur | Jamie Rafn |
Monteur | Tim Hardy |
Montage | Stitch |
Post production | Paul Branch |
Post-Production audio | The Audio Factory |