Titre | Set Your Data Free |
Agence | Creature London |
Campagne | Set Your Data Free |
Annonceur | Solita |
Marque | Solita |
Date de première diffusion/publication | 2021 / 4 |
Secteur d'activité | Services & ingénierie informatiques, FAI pour entreprises |
Philosophie | Launching today across their digital channels and YouTube, a new brand film for leading European data and tech company SOLITA captures the human potential of data. The film was created by advertising agency Creature, who started working with the next-gen technology company in 2019 to define their brand value proposition. This film, produced by the award-winning Ntropic, is the next stage in that journey to help them communicate the brand idea “Impact That Lasts” to clients and talent. Like many in the sector, SOLITA’s marketing had been fairly technical in nature. They communicated their services and solutions, the technologies they use and the skills they have. But SOLITA wanted to stand out for their human and creative side too and become an aspirational partner for their clients which include Ikea, H&M, Volvo and Spotify. |
Type de média | Digital |
Longueur | |
PDG | Dan Cullen-Shute |
Responsable de la stratégie | Andrew Gibson |
Responsable de la création | Ben Middleton |
Chief Client Officer | Hanisha Kotecha |
Creative | Megan Egan |
Producteur, agence | Lew O’Brien |
Senior Account Manager | Claire Nicolas |
Maison de production | Ntropic London |