| Titre | Rugby |
| Agence | Clemenger BBDO |
| Campagne | Binge Drinking - Alcohol Advisory Council of New Zealand |
| Annonceur | Alcohol Advisory Council of New Zealand |
| Marque | Alcohol Advisory Council of New Zealand |
| Mise en ligne | Mai 2007 |
| Produit | Anti Binge Drinking |
| Secteur d'activité | Lutte contre la drogue, l'alcool, le tabac |
| Slogan | It's not the drinking. It's how we're drinking. |
| Synopsis | The campaign demonstrates the misery caused when alcohol takes over. It is sympathetic and non judgemental. A diverse range of problem drinkers have one thing in common - pain. |
| Philosophie | Help is just a call away. The Alcohol Drug Helpline understand the pain of alcohol misuse. |
| Problème | Get problem drinkers who feel trapped in a world ravaged by their drinking, to take the first step to getting their life under control. |
| Résultat | Double the number of calls to the helpline. |
| Type de média | Presse & publications |
| Directeur artistique | Brigid Alkema |
| Concepteur / rédacteur | Brigid Alkema |
| Directeur de la création | Philip Andrew |
| Directeur de clientèle | Shelley Dalton |
| Infographiste | Geoff Francis |
| Directeur de création | Mark Harricks |
| Photographe | Jono Rotman |
| Directeur artistique | Paul Young |
| Concepteur / rédacteur | Paul Young |
Plus de réalisations
VOIR TOUSPicnic
- MARQUE:
- Alcohol Advisory Council of New Zealand
- AGENCE:
- Clemenger BBDO
Office
- MARQUE:
- Alcohol Advisory Council of New Zealand
- AGENCE:
- Clemenger BBDO
Kitchen
- MARQUE:
- Alcohol Advisory Council of New Zealand
- AGENCE:
- Clemenger BBDO