| Titre | Jump With Derrick Rose in London |
| Agence | TBWA\London |
| Campagne | Derrick Rose Jump Store |
| Annonceur | adidas |
| Marque | adidas |
| Date de première diffusion/publication | 2013 / 7 |
| Secteur d'activité | Chaussures de sport |
| Synopsis | The NBA all-star Derrick Rose was going to be in London for 24 hours, and we had an afternoon to solidify him as an adidas brand icon with an urban teenage audience.We created a two-hour pop up store in the Geffrye Estate in East London - the D Rose Jump Store, stocked with hundreds of pairs of adidas D Rose 3.5 shoes. And the man himself.How much for the shoes? Free. If you can get them.The shelves the shoes sat on were ten feet high, the height of a basketball rim. Visitors were given just 24 seconds to jump for the shoes, the same amount of time it takes to make a play in a real game. |
| Type de média | Evènements |
| Longueur | |
| Responsable de la création | Peter Souter |
| Directeur de la création | Andre Laurantino |
| Directeur de création | Steve Tidball |
| Directeur de création | Nick Tidball |
| Responsable de budget agence | Justin Martin |
| Chef de groupe | Tom Lamming |
| Planneur stratégique | Chris Bosher |
| Producteur, agence | Natalie Spooner |
| Producteur, agence | Petra Tiziani |
| Directeur de la photo | Matt Shaw |
| Réalisateur | Walter Campbell |
| Monteur | Nick Gilberg |
| Designer | Andy Hunt |
| Photographe | Adam Hinton |
| Producteur | Nathalie Spooner |
| Producteur | Petra Tiziani |
| Acheteur d'art | Louise Cripps |
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