The Observer - "Alex Ferguson retires"

BBH

BBH London, Royaume-Uni

7986

Marque: The Observer
Pays: Royaume-Uni

Annonceur: The Observer

Titre	Alex Ferguson retires
Agence	BBH
Campagne	Alex Ferguson Retires
Annonceur	The Observer
Marque	The Observer
Mise en ligne	Août 2013
Secteur d'activité	Journaux, magazines, livres
Synopsis (langue originale)	Following the shock retirement of one of the most successful club managers in the history of football, the Observer dedicated a 12 page supplement to documenting his extraordinary career. BBH were briefed to create a tactical execution to promote the supplement and drive sales of the Sunday newspaper
Problème (langue originale)	The majority of editorial and advertising content surrounding his retirement had been sincere, reflective and almost mournful. After all, the game was losing one of its most successful and enduring characters. In the spirit of 'The Whole Picture' – born of welcoming different points of view – we challenged the creatives to find a different angle on communicating Sir Alex's legacy.
Résultat (langue originale)	From lamentation to celebration, the ad dramatises how news of Sir Alex's retirement may have landed with those up against him in the dug-out. Showing a series of premiere league managers rejoicing, we commemorated Sir Alex's time at the top through the brand's unique tone of playfulness and wit. A sad day for English football indeed....unless you were managing the competition.
Type de média	Presse & publications
Equipe créative	Richard Glendenning
Equipe créative	Martha Riley
Directeur de création associé	Peter Reid
Directeur de création associé	Carl Broadhurst
Directeur de la création	David Kolbusz
Producteur, maison de production	Aine Donovan
Strategic Business Lead	Ngaio Pardon
Directeur des Stratégies	Agathe Guerrier
Stratégie	Lynsey Atkin
Team Director	Jon Barnes
Responsable de budget agence	Jonny Price
Photographe	Getty Images
Typographe	James Townsend