| Titre | WHITENING |
| Agence | Forsman & Bodenfors Göteborg |
| Campagne | Tooth |
| Annonceur | Apoteket Ab |
| Marque | Pharmacy |
| Mise en ligne | Novembre 2015 |
| Secteur d'activité | Hygiène, soins & parapharmacie |
| Synopsis | Apoteket is the Swedish Pharmacy. They have been our client since 2006, when there was still a monopoly market. Since 2010 Apoteket has been facing competition. Even so, over the past years the brand has gone from "strong recognition" to "exemplary recognition." (This is a ranking that only IKEA and Apoteket have managed to achieve in the well-known report carried out by Nordic Brand to measure Sweden's strongest companies and brands.) Even commercially, the "old monopoly" brand keeps delivering better results than any of its hungry competitors. |
| Type de média | Télévision & Cinéma |
| Directeur artistique | Joakim Blondell |
| Producteur, agence | Magnus Kennhed |
| Décorateur | Peder Bergstrand |
| Chef de groupe | Lina Engler |
| Chef de groupe | Emelie Emelie |
| Directeur de clientèle | Leif Sorte |
| Responsable de budget agence | Lena Birnik |
| Planneur | Lars Friberg |
| Producteur digital | Helena Ward |
| Producteur digital | Andreas Johansson |
| Maison de production | OMD |
| Producteur, maison de production | Lars Nordenson |
| Chef de groupe | Therese Petterson |
| Photographe | Göran Hallberg |
| Producteur exécutif | Therese Engberg |
| Musique | Oscar Fogelström |
| Monteur | Peter Wendin |
| Son | Red Pipe |
| Post production | Chimney |
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