| Titre | Slacker |
| Agence | Colle + McVoy |
| Campagne | Print-N-PLAY - MN State Lottery |
| Annonceur | Minnesota State Lottery |
| Marque | Minnesota State Lottery |
| Mise en ligne | Octobre 2008 |
| Produit | Print-N-PLAY |
| Secteur d'activité | Loterie, PMU et jeux d'argent |
| Slogan | Make The Excitement Last Longer |
| Synopsis | The 30-second spots attract attention to the excitement of the new Print-N-Play game by taking a light-hearted look at game players as they experience the thrill of winning. Viewers see three different characters express their jubilant emotions in super slow motion, while a classical music score, reminiscent of triumphant film scores from the likes of Rocky and Chariots of Fire, builds on the excitement in an overly dramatic way. |
| Philosophie | "Our goal is to design games that our customers really want to play," said John Mellein, director for marketing, Minnesota State Lottery. "Our campaigns always do a great job of building awareness and stimulating trial for our new games." |
| Résultat | The commercials were filmed with a camera that is most often used for television sports coverage. Since the camera shoots 1,500 frames per second, the spots are actually about a second long, but shown in super slow motion for affect. The tagline "Make The Excitement Last Longer" drives home the message. |
| Type de média | Télévision |
| Longueur | |
| Marché | Etats-Unis |
| Coloriste | Pixel Farm |
| Directeur média | Jen Stack |
| Coloriste | Oscar Oboza |
| Sociéte de création sonore | Squirrels on the Moon |
| Musique | 5 Alarm |
| Animation | Volt Studios |
| Monteur | Bertram (Bert) Cambridge |
| Producteur délégué | Nicole Erdman |
| Réalisateur | Jon Nowak |
| Directeur de la photo | Jeff Stonehouse |
| Concepteur / rédacteur | Tim Blevins |
| Maison de production | Drive Thru |
| Assistant de production, agence | Kelly Kytola |
| Producteur, agence | Ramon Nunez |
| Directeur artistique | Nina Orezzoli |
| Directeur de création groupe | Dave Keepper |
| Online Finish Editor | Bob George |
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