| Titre | Glenda |
| Agence | Publicis Mojo Sydney |
| Campagne | Hidden Truths - Nescafé |
| Annonceur | Nestlé |
| Marque | Nescafé |
| Mise en ligne | Avril 2008 |
| Produit | Antioxidants |
| Secteur d'activité | Café, thé, boissons chocolatées, petit-déjeuner |
| Slogan | Coffee is a Natural Source of Antioxidants |
| Synopsis | Hidden Truths. The revelations of Ballet Dancers, train drivers, wrestlers, twins and coffee beans. |
| Philosophie | The idea was to use real people, with real hidden truths, as a believable way of delivering the truth about the coffee bean. |
| Problème | The aim of the campaign was to reveal a simple, yet hidden truth: The humble coffee bean is a natural source of antioxidants. |
| Résultat | The truths shared are personal and real. The people and locations are real. Nothing is fabricated. At hiddentruths.com.au consumers can view four 2 minute short films, revealing more about each persons hidden truth. |
| Type de média | Télévision & Cinéma |
| Longueur | |
| Plus d'info | www.hiddentruths.com.au/ |
| Producteur, maison de production | Angela Bray |
| Sociéte de création sonore | Aleesha Dibbs |
| Producteur, agence | Jasmin Ferguson |
| Directeur artistique | Kirsty Gavin |
| Concepteur / rédacteur | Dean Hunt |
| Sociéte de création sonore | Nick Maher |
| Réalisateur | Fiona McGee |
| Monteur | Simon Njoo |
| Other | Florence Tourbier |
| Directeur de création | Micah Walker |
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