| Titre | Live the Priceless Side of Music with Robbie Williams |
| Agence | McCann London |
| Campagne | Priceless Side of Music |
| Annonceur | Mastercard International |
| Marque | MasterCard |
| Date de première diffusion/publication | 2017 / 2 |
| Secteur d'activité | Cartes de crédit |
| Synopsis | The campaign uses the new ‘Priceless Side of Music’ tagline and features a Priceless Surprise in which a major star delivers the surprise of a lifetime to a deserving Mastercard holder. This year superstar Robbie Williams delivers the Priceless Surprise in the shape of an intimate performance for a fan who thought she was taking part in a documentary. Williams, who last year received The BRITs Icon Award, follows a number of global stars who have taken part in Mastercard’s Priceless Surprises, including Mark Ronson, Ellie Goulding, Kylie and Mary J Blige. |
| Type de média | Télévision |
| Longueur | |
| Responsable de la création | Rob Doubal |
| Responsable de la création | Laurence Thomson |
| Directeur de création | Matt Crabtree |
| Directeur de création | Simon Hepton |
| Equipe créative | Adam Bernet |
| Equipe créative | Rory Tregaskis |
| Directeur associé | Robert Smith |
| Business Leader | Tom Vick |
| Directeur de clientèle | Jaclyn Kaminski |
| Planneur | James Appleby |
| Project Director | Richard Ross |
| Maison de production | Craft London |
| Réalisateur | Blake Claridge |
| Responsable de la production | Sergio Lopez |
| Producteur exécutif | Zara Balfour |
| Directeur de la production | Rosanna Gouldman |
| Directeur de la photo | Berndt Wiese |
| Sound Recordist | Ashok Kumar |
| Son | Output Audio |
| Monteur | Max Downey |
| Monteur | Mike Harris |
| Monteur | Graham Taylor |
| Mix | Adam Smyth |
| Mix | Chris Gilbert |
| Mix | Craft |
| Grade | Framestore |
| Post production | Andy Tusabe |
| Post production | Craft |
| Acteur / vedette | Robbie Williams |
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