| Titre | 16th Century Life Expectancy |
| Brief | Misinformation is plaguing the trans community. A bleak statistic first arose back in 2015 when a report compiled by the ‘Inter-American Commission on Human Rights’ found the average age of Black trans homicide victims in some parts of Latin America was between 30-35. Although a very real and shocking statistic, it has since been extrapolated, taken out of context, and shared thousands of times across social media - fuelling fear within the Black trans community around the world.If a 35-year life expectancy was to be believed it would put Black trans women on par with people living in the 16th Century.Introducing ‘16th Century Life Expectancy’ – a portrait series featuring 5 prominent members of the Black trans community, painstakingly retouched and reimagined in the style of 16th Century paintings. Shining a light on the issues, the series has exhibited in galleries across London and world-famous art house, Christie’s. |
| Agence |
McCann London
|
| Campagne |
16th Century Life Expectancy
|
| Annonceur |
UK Black Pride
|
| Marque |
UK Black Pride
|
| Date de première diffusion/publication |
2023 / 5
|
| Secteur d'activité | Institutions / Interêt Public / Associations à but non lucratif
|
| Synopsis | UK Black Pride is the world’s largest volunteer-led organisation celebrating African, Asian, Middle Eastern, Latin American and Caribbean-heritage LGBTQIA+ people |
| Type de média |
Digital
|
| Agence Média |
Uncle
|
| Agence Média |
Clear Channel Team
|
| Responsable de la création |
Rob Doubal
|
| Responsable de la création |
Laurence Thomson
|
| Directeur de création |
William Cottam
|
| Directeur de création |
James Crosby
|
| Equipe créative |
Ben Conway
|
| Equipe créative |
Lauryn Raymond
|
| Head of Design |
Lisa Carrana
|
| Design Director |
Max Henderson
|
| Directeur des Stratégies |
Rebecca Priest
|
| Responsable de budget agence |
Sophie Toy
|
| Account Associate |
Elizabeth Foord
|
| Chef de projet |
Nishita Upadhyay
|
| Chef de projet |
Lucy Cooper
|
| Marketing Manager |
Ashley Biack
|
| Producteur |
Sonia Amini
|
| Photographe |
john martin
|
| Retouche |
john martin
|
| Cinématographie |
Sonia Amini
|