| Titre | Wall Art |
| Agence | RPA |
| Campagne | Wall Art |
| Annonceur | Acura |
| Marque | Acura |
| Date de première diffusion/publication | 2009 / 1 |
| Produit | RDX |
| Secteur d'activité | Voitures |
| Slogan | Advance. |
| Synopsis | The new Acura RDX spot, "Wall Art," reveals the turbocharged crossover SUV's city prowessdarting through alleys, ducking around corners, navigating the urban landscape. "Wall Art" is premised on the RDX's turbocharged engine, agile handling and sporty stancethe RDX is perfect for the city. The spot instills a sense of artistry and upscale sophistication in the brand. |
| Philosophie | It's the landscape that really sets this spot apart. Enlisting the director duo of Chris Hopewell and Ben Foley of Collision Films (previous work includes music videos for Radiohead and Franz Ferdinand), this RDX commercial uses stop-frame animation techniques while plugging into the street art phenomenon. Famed Bristol, UK-based street artist Sainty (Henry St Leger), along with a team of 17 graffiti artists and painters, brought this idea to life on a massive 100-foot by 40-foot wall. All art was done by artists, not CGI. |
| Problème | "Wall Art" opens with an RDX parked in front of a blank wall. This same wall is painted and repainted with cityscape scenes, hundreds and hundreds of times, to animate the background behind the vehicle. The 10-day shoot for "Wall Art" used more than 450 gallons of paint and 500 cans of spray paint, resulting in more than 400 layers of paint on the wall. Featuring a combination of large-scale street art and stop-frame animation set to composer Kenny Segal's track, the commercial literally illustrates that the RDX is equipped for anything the city can create. The spot breaks during the AFC Championship game on CBS and will continue to run on sports and high-profile programming such as 24, Criminal Minds and The Mentalist. |
| Type de média | Télévision |
| Longueur | |
| Marché | Etats-Unis |
| Maison de production | Epoch Films |
| Télécinéma | MPC LA |
| Effets spéciaux | MPC LA |
| Responsable de la création | David Smith |
| Directeur de création | John Hage |
| Directeur artistique | Dan Buchmeier |
| Directeur artistique | Phillip Squier |
| Concepteur / rédacteur | Jeff Mullen |
| Directeur de la production audiovisuelle | Jack Epsteen |
| Producteur, agence | Carolyn Casey |
| Maison de production | Elias Arts |
| Producteur exécutif | Jerry Solomon |
| Producteur délégué | Pat Harris |
| Caméraman | Daniel Kutner |
| Compositeur de musique | Kenny Segal |
| Sociéte de création sonore | Dean Martin Hovey |
| Ingénieur du son | Robert Feist |
| Coloriste | Mark Gethin |
| Réalisateur | Ben Foley |
| Réalisateur | Chris Hopewell |
| Réalisateur | Collision Films |
| Sociéte de création sonore | Ravenswork |
| Graffiti Artist | Henry "Sainty" St Leger |
| Offline Editor | Wendy Sandoval |
| Producteur exécutif | Ann Haugen |
| Directeur de création | Dave Gold |
| Directeur de la création | Jonathan Elias |
| Producteur exécutif | Mark Tobin |
| Producteur, maison de production | Allyson Nevil |
| Artiste / Dessinateur | Adam Frazier |
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