| Titre | Dare |
| Agence | Team One |
| Campagne | Find your Wild |
| Annonceur | 14 Hands Winery |
| Marque | 14 Hands Winery |
| Date de première diffusion/publication | 2021 / 5 |
| Secteur d'activité | Spiritueux |
| Synopsis | Unbound by rules or convention - this is the ethos behind 14 Hands Winery, Washington state’s second largest winery. A brand inspired by the untamed spirit of the wild horses that once freely roamed eastern Washington. The winery reflected on those very roots to inspire its biggest marketing effort ever: a complete relaunch of its iconic brand with a new strategic direction and fresh campaign, executed with the help of agency of record, Team One. “Find Your Wild” is the new brand platform that speaks to the 14 Hands brand spirit, the unconventional approach to winemaking, and the target consumers who are spontaneous participants in life. “Find Your Wild” celebrates how we all have a bold side. Something that exists in parallel to our “buttoned-up side” that reminds us to play and what it means to be truly alive. This idea comes to life in this new campaign that introduces 14 Hands’ full brand refresh, the bold new look and feel of both the bottles and cans, and stands out amongst a clutter of cliche wine advertising. |
| Type de média | Film Web |
| Longueur | |
| Directeur de création | Jesse Blatz |
| Directeur de création | Matt Lanzdorf |
| Associate Director of Content | Leah Bohl |
| Associate Producer | Robert Holeman |
| Responsable de la création | Chris Graves |
| Directeur de la création | Jason Stinsmuehlen |
| PDG | Julie Michael |
| Directeur de clientèle | Emily Krueger |
| Management Supervisor | Katie Czerwonka |
| Chef de groupe | Elliott Klein |
| Directeur des Stratégies | Nicole Cestaro |
| Directeur média | Rinku Mahbubani |
| Associate Director of Business Affairs | Janet Anderson |
| Chef de projet | Kaitlyn Ha |
| Chef de projet | Henry White |
| Director of Content | Sam Walsh |
| Maison de production | MJZ |
| Réalisateur | Steve Ayson |
| Producteur délégué | Sarah Cook |
| Producteur exécutif | Emma Wilcockson |
| DP | Marty Williams |
| Montage | Union Editorial LA / Beast LA |
| Monteur | Tim Thornton Allan |
| Assistant Monteur | Chris Walker |
| Président | Michael Raimondi |
| Directeur associé | Michael Raimondi |
| Producteur exécutif | Joe Ross |
| Finishing Company | Hunter Advertising |
| Flame Artist | Carolyn Woods |
| Flame Artist | Evan Guidera |
| Graphics | Mannix Rickenbacher |
| Producteur exécutif | Logan Aries |
| Télécinéma | Co 3 |
| Coloriste | Tom Poole |
| Musique | SOUTH |
| Compositeur de musique | Rusty Logsdon |
| Compositeur de musique | Jon Darling |
| Directeur de création | Dan Pritikin |
| Directeur de création | Matt Drenik |
| Sound Designer | Robin Holden |
| EP | Ann Haugen |
| Producteur, maison de production | Ignacio Zas |
| Studio d'enregistrement | Margarita Mix Santa Monica |
| Sound Mixer | Nathan Dubin |
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