Titre | Your Airline's Either Got It Or It Hasn't |
Agence | Y&R London |
Campagne | Your airline's either got it or it hasn't - Virgin Atlantic |
Annonceur | Virgin Atlantic |
Marque | Virgin Atlantic |
Date de première diffusion/publication | 2010 / 10 |
Secteur d'activité | Transports aériens, routiers & maritimes, chemins de fer |
Slogan | Your airline's either got it or it hasn't |
Synopsis | Featuring the strap-line "Your airline's either got it or it hasn't", the campaign takes the viewer on a metaphorical flight with Virgin Atlantic - guiding them through a surreal and glamorous world of airline iconography and dramatising how it feels to fly with the airline. |
Philosophie | Virgin Atlantic launches its first fever global TV campaign as it looks to strengthen its recovery from recession and reinforce the airline's "it" factor. |
Type de média | Télévision & Cinéma |
Bande son | Feeling Good |
Directeur de la création | Mark Roalfe |
Concepteur / rédacteur | Pip Bishop |
Directeur artistique | Chris Hodgkiss |
Maison de production | Partizan London |
Réalisateur | Traktor |
Producteur, agence | Jody Allison |