Bite Back 2030 - "It’s Not Your Fault You Can’t Resist (Case Film)"

Don't Panic

Don't Panic London, Royaume-Uni

6521

Cette création fait partie de la Collection Act Responsible

Marque: Bite Back 2030
Pays: Royaume-Uni

Annonceur: Bite Back 2030

Titre	It’s Not Your Fault You Can’t Resist (Case Film)
Agence	Don't Panic
Campagne	It’s Not Your Fault You Can’t Resist
Annonceur	Bite Back 2030
Marque	Bite Back 2030
Date de première diffusion/publication	2019 / 9
Secteur d'activité	Associations caritatives, fondations, volontariat
Philosophie	The independent creative agency Don’t Panic and Bite Back 2030, a youth-led movement, today released their campaign film, It’s Not Your Fault You Can’t Resist. The film, directed by Chris Faith from production house Faithful Hound is a call for action; issuing a powerful invitation to young people to join the new movement which is calling for the food industry to put the health of young people before profit. On September 28th, eight teenagers turned up to a restaurant for what they believed was the start of a social experiment. Little did they know, that it was really the end of it. Throughout the week they had been targeted with a host of advertising techniques, including social media influencers, posters and radio ads, to highlight the power the food marketing industry has over their choices. There were over 50 items on the menu - yet it was predicted in every instance what they were going to choose. The experiment resulted in a film that featured no actors, no staged reactions and no scripted responses - just the power of the manipulation young people are unwillingly exposed too on a day-to-day basis.
Type de média	Expérience extérieure interactive
Longueur	146 seconds
Partenaire créatif	Rick Dodds
Creative	Alice Dowdall
Producer/Project Manager	Jennifer Houlihan
Engagement Strategist	Florence Auckland
Réalisateur	Chris Faith
Maison de production	Faithful Hound
Producteur	Barty Dearden
Directeur de la production	Hattie Masterson
Location Manager	Amrit Sahotay
1st AD	James Amos
2nd AD	John Robinson
Casting Production	Sallyanne Badger
Casting Production	Anna Lydon
Directeur de la photo	Tristam Cones
Caméraman	Dan Gaine
Minicam Operator	Jonnie Vacher
Camera Assistant	Tom Askew
Camera Assistant	Philip Chukwu
DIT	David Palmer
Playback Operator	Ryan Booth
Sound Recordist	Monica Gonzalez
Action Vehicle Driver	Stuart Lanceman
Cast	Marc Spelmann
Cast	Harriet Barrow
Cast	Jodie Bates
Cast	Khloe Vanner
Cast	Lola Hylander
Cast	Jaidon Regis
Cast	Mase Lewis
Cast	Jack Foley
Cast	Mya Drury
Cast	Eri Okoye