Gin - "IMMORTAL JELLYFISH"

L'ASSOCIÉ

L'ASSOCIÉ Paris, France

1293

Titre	IMMORTAL JELLYFISH
Brief	What to do when the government closes bars and restaurants overnight and you have hundreds of hectoliters of beer waiting to be distributed? If you’re Paname, you don’t let it go to waste. You distill it, flavour it, and give it a second life as an entirely new product. A gin.
Agence	L'ASSOCIÉ
Campagne	IMMORTAL JELLYFISH
Annonceur	Paname Brewing Company
Marque	Gin
Mise en ligne	Novembre 2021
Secteur d'activité	Spiritueux
Synopsis	What to do when the government closes bars and restaurants overnight and you have hundreds of hectoliters of beer waiting to be distributed? If you’re Paname, you don’t let it go to waste. You distill it, flavour it, and give it a second life as an entirely new product. A gin.The beer was distilled over and over again, increasing in purity each time, until the 30 hectoliters were transformed into 200 bottles of gin.The name is taken from a real jellyfish, the Turritopsis dohrnii, which has the ability to regenerate new cells and perpetually rebirth itself.Immortal Jellyfish also a symbol of Paname’s approach to the pandemic. They have used the moment to reinvent themselves, to be born again through a range of exciting new projects, including a total rebrand of their core range of beers.
Type de média	Etude de cas
Président	Gilles Rivollier
Directeur de création	Mark Forgan
Directeur de création	Jamie Standen
Directeur artistique	Justine Brousseau
Directeur de clientèle	Anne-Laure Compas
Responsable de budget agence	Marion TRYANT