CERTNZ - "Exposed Exhibition"

Special

Special Wellington, Nouvelle-Zélande

235

Cette création fait partie de la Collection Act Responsible

Marque: CERTNZ
Pays: Nouvelle-Zélande

Annonceur: CERTNZ

Titre	Exposed Exhibition
Agence	Special
Campagne	Exposed Exhibition
Annonceur	CERTNZ
Marque	CERTNZ
Date de première diffusion/publication	2023 / 11
Secteur d'activité	Institutions / Interêt Public / Associations à but non lucratif
Synopsis	New Zealand cyber scams increased 33% in 2023. Resulting in $198 million lost. Yet the human impact and scale remained unseen. CERT NZ (New Zealand Government Cyber Security Authority) created ‘EXPOSED: A photography exhibition through the lens of a hacker’ put a candid face to the problem for Cyber Security Week. Ten real victims of cyber crime gave us permission to capture their image. Not through a traditional shoot, but literally through their devices – when they weren’t expecting it. Mimicking the uninvited gaze of hackers. By exposing victims, we exposed the dangers of online scammers. Reaching 4,792,225 Kiwi through our exhibition, OOH and all major news outlets.
Type de média	Etude de cas
Longueur	121 seconds
Responsable de la création	Tony Bradbourne
Responsable de la stratégie	Rory Gallery
Directeur de la création	Mark Forgan
Head of Strategy	Bethany Omeri
Lead Business Partner	Matt Barnes
Stratégie	Ursula Nichols
Responsable de la production	Katie Mortensen
Photographe	Steve Boniface
Directeur artistique	Isabella Griffiths
Producteur	Gabrielle Eggels
Studio Manager	Gavin LeClaire
Studio Designer	Keane Chan
Designer	Madeline Lissington
Public Relations	Kelly Grindle
Public Relations	Elizabeth Ashdown
Public Relations	Jessica Walker
Communications	Jane O’Loughlin
Campaign Leader	Penny Tuncliffe