Forte Bank - "Forte Femme"

Voskhod

Voskhod Ekaterinburg, Russie

12049

Titre	Forte Femme
Agence	Voskhod
Campagne	Forte Femme
Annonceur	Forte Bank
Marque	Forte Bank
Date de première diffusion/publication	2019
Secteur d'activité	Services bancaires, investissements, services boursiers
Philosophie	Discussing women’s rights is deemed inappropriate in Kazakhstani society, as is a woman’s desire to study or work. Yet, nearly 9 million Kazakhstan women account for 40% of the country’s GDP and 52% of the country’s sole proprietors are female. ForteBank, a local bank encouraging female businesses with special support programs, wanted to change the public opinion and inspire women to start and develop their own businesses. The bank have released Forte Femme, a perfume to prominent and support female entrepreneurs throughout the country. ForteBank wanted to demonstrate how important women are to Kazakhstan’s economic development.
Type de média	Digital
Longueur	123 seconds
Concepteur / rédacteur	Georgy Kornilov
Concepteur / rédacteur	Anton Rozhin
Concepteur / rédacteur	Artem Epanchintcev
Concepteur / rédacteur	Alfia Khafizova
Art Director	Vladislav Derevyannykh
Art Director	Kirill Ratman
Producer	Elizaveta Larionova
Creative Director	Andrey Gubaydullin
Strategist	Veronika Malikova Kombinat
Agency Producer	Yelena Dmitriyeva
Producer Assistant	Taissiya Samoilova
Producer Assistant	Tomiris Kassenova
Creative Director	Nikita Yermolayev
Concepteur / rédacteur	Rassul Abidov
Art Director	Diana Korchevskaya
Director	Darya Yastrebova
Production	Daddy's Film
DOP	Tim Lobov
Producer	Egor Solomatin