Andrey Gubaydullin
ECD at Voskhod, Yekaterinburg
Yekaterinburg, Russie
TitreAI Versus
BriefYour worldview can be shaped by the media you consume. Enter two artificial intellects, like twins separated at birth, with no broad knowledge of the world. One was “brought up” by Russian state TV, the other by the country’s independent channel. Now they answer questions using the information they absorbed during their "upbringing". The Russian State-educated twin gives skewed and rather alarming answers. The other's are more thoughtful. When kids don’t know something, they start making things up, which is the most fascinating part of the experiment.
Agence
Campagne AI Versus
Annonceur Dozhd TV Channel
Marque Dozhd TV
Date de première diffusion/publication 2019 / 4
Secteur d'activité Composants électroniques & électriques
Slogan AI
Synopsis What’s the difference between propaganda and news? To answer this question we created two identical AIs. They are like twins, but with no experience, no outside factors influencing their outlook. AIs were «brought up» on news programs. One was «watching» the state TV Russia-1, The other – the independent TV Rain. Using the website interface, everybody can ask a question to the AIs and get answers from them or read related answers. Also, one can vote for the system he/she likes more. Everybody is free to choose either an officially bland material presentation of a state channel or a vivid and lively language of the independent channel. The choice is theirs. (93% voters favored TV Rain's AI)
Type de média Etude de cas
Longueur
Directeur de création
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Concepteur / rédacteur
Digital Art Director
Creative Tech Lead
Motion Graphic Designer
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