Titre | As Irish As "Fuss" |
Agence | Boys and Girls |
Campagne | Aldi's 100% Irish Fresh meat |
Annonceur | Aldi |
Marque | Aldi |
Date de première diffusion/publication | 2015 |
Secteur d'activité | Viande fraîche, saucisses |
Problème | The Problem Irish people don’t think of a foreign supermarket when buying meat. We had to change their perceptions and make them aware that all Aldi’s fresh meat is 100% Irish. |
Résultat | Idea Prove that Aldi’s fresh meat is 100% Irish by comparing it to uniquely Irish traits. Execution Using a self-deprecating style of humour, we focused on three recognizable Irish attributes – not being able to take a compliment, taking an age to hang up the phone and not wanting to cause a fuss |
Type de média | Télévision & Cinéma |
Longueur | |
Post production | Windmill Lane |
Directeur de création | Rory Hamilton |
Directeur artistique | Mikey Fleming |
Concepteur / rédacteur | Sam Moorhead |
Directeur de clientèle | Chris Upton |
Responsable de budget agence | Kieran O'Donovan |
Producteur, agence | Derek Doyle |
Maison de production | The Speers Film Production Co. |
Réalisateur | Tom Merilion |
Producteur, maison de production | Jonny Speers |
Directeur de la photo | Simon Walsh |
Monteur | Lee Hickey |
Son | Mutiny Recording Studios |
Sound Engineer | Mark Richards |
VFX Company | John Kennedy |
VFX Company | Mark Bailey |
VFX Company | Shayne Murphy |
Distribution | Pearce McMahon |
Agency Planner | Margaret Gilsenan |
Agency Production Coordinator | Sarah Chadwick |