Prudential - "Now What?"

McCann New York

McCann New York New York, Etats-Unis

1448

Marque: Prudential
Pays: Etats-Unis

Annonceur: Prudential Financial, Inc.

Titre	Now What?
Agence	McCann New York
Campagne	Now What?
Annonceur	Prudential Financial, Inc.
Marque	Prudential
Date de première diffusion/publication	2023 / 8
Secteur d'activité	Assurances, mutuelles
Philosophie	Prudential Financial, Inc. (NYSE: PRU) is partnering with 19-year-old tennis player Ethan Quinn in a new advertisement directed by Reinaldo Marcus Green in partnership with creative agency McCann New York. The ad, which will premiere during the US Open Aug. 28-Sept. 10, showcases Ethan at a new stage in his life: Preparing for competition as a first-time professional and thinking about…retirement. Ethan will utilize Prudential Stages for Retirement and Prudential’s team of financial advisors to let his money work for him as he builds his tennis career. Through the power of compound interest, the investment could be worth as much as $2.8 million – nearly the value of the grand prize at the US Open – when he is eligible for retirement. Green, a former college athlete who directed such iconic films as Monsters and Men, Joe Bell, and King Richard, agrees and says his background in sports was one of the primary reasons he decided to sign on as director. Throughout the ad are a variety of those inspiring moments: Ethan at center court of a large-scale stadium. Sitting on the sidelines. Walking down the tunnel. Preparing in the locker room. Near the end, he’s preparing for a serve, and hitting it across the net in what is now the exciting and defining moment of the rest of his life. The voice-over describes Ethan as an underdog, a long shot, a first timer. But it also describes him as ‘something that not too many people ever get to be. A professional.’ The ad is designed to encourage everyone at every age to seize ‘Now What?’ moments (the moments you realize your life has changed for the better) and take their financial future to the next level. This strategy will help Ethan prepare for any future in tennis and beyond. Ethan’s ad with Prudential will air on ESPN, ABC, and the Tennis Channel for the duration of the tournament, including the men’s and women’s quarterfinals and semifinals and the women’s championship, and will be supported by a paid social media and digital campaign. The ad is in addition to a global campaign for Prudential’s global investment management division (PGIM) in partnership with Cam Norrie, the world’s #13 tennis player and the British #1. PGIM will be prominently featured on Cam’s shirt sleeve during the Australia Open, the French Open, the US Open and Wimbledon. Prudential and PGIM also will be featured on shirt sleeves for 40 matches at the US Open.
Type de média	Télévision
Longueur	30 seconds
Responsable de la publicité (annonceur)	Susan Johnson
Responsable de la publicité (annonceur)	Richard Parkinson
Responsable de la publicité (annonceur)	Corinne Cuthbertson
Responsable de la publicité (annonceur)	Kirk Peterson
Responsable de la publicité (annonceur)	Bassem Nassar
Responsable de la publicité (annonceur)	Brandii Reid
Responsable de la publicité (annonceur)	Brett Tuller
Responsable de la publicité (annonceur)	Rita Beim
Responsable de la publicité (annonceur)	Krystal Tedesco
Responsable de la publicité (annonceur)	Kalli Chapman
Responsable de la création	Shayne Millington
Responsable de la création	Pierre Lipton
EVP, Executive Creative Director	Larry Platt
EVP, Executive Creative Director	Danny Rodriguez
SVP, Group Creative Director	Brad Soulas
SVP, Group Creative Director	Kristine Baker
Directeur de création	Nick Ciomperlik
Directeur de création	Nickie Thongton
EVP, Chief Production Officer	Aaron Kovan
SVP, Executive Integrated Producer	Debbie Dunlap
Integrated Producer	Ani Goldoni
EVP, Head of Communications	Alexandra Velasco
EVP Head of Talent Partnerships	Danielle Korn
Senior Director Celebrity Partnerships and Talent	Damien Choy Smith
Gestion des droits musicaux	Jamie Jou
Business Manager	David Halberstadt
VP, Director Talent Payment	Terry Marcello
Talent Payment Manager	Lisa Schieder
SVP, Executive Account Director	Socrates Papazoglou
Directeur de clientèle	Paige Lacey
Chef de groupe	Toyin Lanade
Assistant Account Executive	Tess Tobias
SVP, Group Strategy Director	Anna Andreis
VP Strategy Director	Amadeo Plaza
Senior Strategist	Bree West
Associate Strategist	Jason Wang
Réalisateur	Reinaldo Marcus Green
Directeur Général	David Morrison
Producteur exécutif	Jen Beitler
Producteur exécutif	Megan Moore
Producteur	Francesco Soru
Production Supervisor	Nicole Holloway
Montage	No6 NYC
Responsable de la production	Laura Molinaro
Producteur exécutif	Corina Dennison
Post-production Producer	Martino Baltiero
Monteur	Dhakil Hausif
Monteur	Bryan Wetzel
Monteur	Maxwell Redinger
Assistant Monteur	Efthimi Matsamakis
Finishing Producer	Mark Reyes
GFX Artist	Christian Matts
Senior Flame Artist	Ed Skupeen
Coloriste	Steven Picano
Post production	Revolve
Post-production Producer	Bianca Muccia
Post-production Producer	Gilda McCrann
Mix	Michelle Kerzner
PR Agency	Current Global
Talent	Ethan Quinn