| Titre | Pride Jersey |
| Agence | McCann New York |
| Campagne | Pride Jersey |
| Annonceur | You Can Play |
| Marque | You Can Play |
| Date de première diffusion/publication | 2024 / 3 |
| Secteur d'activité | Associations caritatives, fondations, volontariat |
| Philosophie | In 2013, the NHL introduced Pride Nights with rainbow jerseys, but last season, some players' personal beliefs led to the banning of pride jerseys. This season, NHL decided against specialty jerseys during warmups for themed nights to avoid controversies. Pride Jersey, a set of AR Snapchat lenses that empowers people to keep sharing their pride. The #pridejersey is a movement that promotes the use of the AR Snapchat filter, offering a free tool for individuals to feel empowered and continue expressing their support for diversity and inclusion. The lens collection provides a diverse selection of five unique designs, allowing individuals to express their pride. Users can choose their preferred design and showcase their pride by sharing posts on their social media platforms. |
| Type de média | Etude de cas |
| Longueur | |
| Plus d'info | https://tinyurl.com/3j9jphtv |
| Responsable de la création | Shayne Millington |
| Responsable de la création | Pierre Lipton |
| Strategy Team | AJ Jones |
| General Creative Director | Gui Racz |
| General Creative Director | Lucas Casão |
| Directeur de création | Kazuo Kubo |
| Directeur de création | Lucas Ribeiro |
| Directeur de création | Mike Shuman |
| Directeur de création | Gail Pak |
| Concepteur / rédacteur | Lucas Ribeiro |
| Art Director / Designer | Kazuo Kubo |
| Designer | Malik Dupree |
| Operations | Stella Warkman |
| Direction commerciale/Conseil client | Rob Parkin |
| Public Relations | Mikaela Liboro |
| Public Relations | Gabby Lovell |
| Designer | Marcio Honorato |
| Production | Sean Flanigan |
| Celebrity Partnerships | Kimberly Kress |
| Celebrity Partnerships | Tom Wentworth |
| Celebrity Partnerships | Damien Choy Smith |
| Post production | CEGO Video |
| 3D Studio | Zebra Studio |
| Musique | 411 Music Group |
| Musique | Colleen Dahlstrom |
| Musique | Madison Rowe |
| Musique | Jamie Jou |
Plus de réalisations
VOIR TOUSPride Jersey 6
- MARQUE:
- You Can Play
- AGENCE:
- McCann New York
Pride Jersey 5
- MARQUE:
- You Can Play
- AGENCE:
- McCann New York
Pride Jersey 4
- MARQUE:
- You Can Play
- AGENCE:
- McCann New York
Pride Jersey 3
- MARQUE:
- You Can Play
- AGENCE:
- McCann New York
Pride Jersey 2
- MARQUE:
- You Can Play
- AGENCE:
- McCann New York
Pride Jersey 1
- MARQUE:
- You Can Play
- AGENCE:
- McCann New York
Now What?
- MARQUE:
- Prudential
- AGENCE:
- McCann New York
Where to Settle
- MARQUE:
- Mastercard
- AGENCE:
- McCann Worldgroup Sp. z o.o.
Bad Day
- MARQUE:
- Hankook
- AGENCE:
- McCann New York