Rainer Bollmann
Post production at McCann Kuala Lumpur
Kuala Lumpur, Malaisie
TitreShit Happens
Agence
Campagne Shit Happens
Annonceur CyPress Verlags GmbH
Marque Sony PlayStation
Mise en ligneJuillet 2000
Produit OPM (Offizielles PlayStation Magazin)
Secteur d'activité Journaux, magazines, livres
Slogan Indispensable. Each and every page. The Official PlayStation Magazine.
Slogan (langue originale) Unverzichtbar. Seite für Seite. Das Offizielle PlayStation Magazin.
Synopsis A typical gamer is reading the OPM on the toilet. The toilet paper is empty and he is desperately searching for a useful alternative. The only thing left is the magazine on his knees. He skims through the whole magazine and does not find a page he could do without. Finally, help is approaching - the house cat. He lures her towards him insidiously. With a long, very upset "meyoow" the story ends.
Philosophie We position the OPM as the bible of every gamer, the holy book of the PlayStation-community. It has plenty of brand new information, the best cheats and tips. Page by page. You should not miss it.
Problème The market is overcrowded with PlayStation-magazines, which state to offer the hottest, brand new information about the games, charts and the features. But only the official PlayStation-Magazine OPM is really one step ahead because of its direct cooperation with Sony. Only here will you find serious and hot news about the games and the console.
Type de média Télévision
Longueur
Marché Allemagne
Directeur de la création
Concepteur / rédacteur
Directeur artistique
Producteur, agence
Maison de production

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