Corporate - "Used Batteries"

McCann Italy

McCann Italy Milan, Italie

Awards

7528

Cette création fait partie de la Collection Act Responsible

Marque: Corporate
Pays: Italie

Annonceur: Marevivo

Titre	Used Batteries
Agence	McCann Italy
Campagne	Used Batteries
Annonceur	Marevivo
Marque	Corporate
Date de première diffusion/publication	2010 / 9
Secteur d'activité	Institutions / Interêt Public / Associations à but non lucratif
Philosophie	A young man walks along a little seaport's dock. He looks round cautiously: nobody should see what he's going to do. The man looks troubled and deeply scared, while he moves forward the sea, carrying an heavy object we can't distinguish. He stoops and starts knotting a long rope, then he tightens a loop around his neck. Now we know why he's so concerned. He's going to commit suicide. When he stands up and takes the last step forward, we also see where the rope is fastened. The heavy object, we couldn't distinguish before, is a used battery. A powerful scene shows the battery splashing down while the sea seems to painfully yell. Because, as we can read, "poisoning the sea is killing the whole planet".
Problème	The Earth will follow a lethal destiny, unless we start listening to the sea. While we ask people to support Marevivo in recovering used batteries from Italian harbors, we also launch a bigger topic: poisoning the sea is killing the whole planet. Including human beings. In other words, poisoning the sea is actually a suicide.
Résultat	Sea is screaming. Everybody has to answer. Everyone can help, changing his everyday habits or, even better, his mind. That's why Marevivo's tv campaign starts from a specific issue to reach a larger, universal statement.
Type de média	Télévision
Producteur exécutif	Diego Panadisi
Photographie / Illustration	Agostino Vertucci
Réalisateur	Fabio Cimino
Directeur artistique	Alessandro Amaro
Concepteur / rédacteur	Teresa De Bello
Directeur de la création	Marco Carnevale
Maison de production	Whyworry Production
Other	Roberto Rinaldi
Other	Luigi Trupia
Color correction	Luca Parma
Other	Daniele Cobianchi
Other	Michèle Blasi
Other	Alessio Petetti
Other	thinkaboutlab
Sociéte de création sonore	Suoni