| Titre | Dog |
| Agence | Saatchi & Saatchi |
| Campagne | Mr Kipling - Manor Bakeries |
| Annonceur | Manor Bakeries |
| Marque | Mr Kipling |
| Mise en ligne | Novembre 2002 |
| Produit | Mini Classics Sweet Treat/ Cakes |
| Secteur d'activité | Desserts (sauf desserts lactés), gâteaux |
| Slogan | Exceedingly good |
| Philosophie | Re-inventing a Brand Icon How do you stem a ten-year decline in brand share when youre shackled to a relic of the past? For Mr Kipling, the answer was to walk a strategic tightrope between cremation and re-incarnation, rebuilding the brand and its (in)famous icon. Since re-launch market share has witnessed 8% growth year on year. Average annual number of packs per person is up 17.6% and annual spend up by £1.07 per person not inconsiderable for a brand thats bought by 52% of UK households! |
| Type de média | Télévision |
| Longueur | |
| Marché | Royaume-Uni |
| Directeur de création | David Droga |
| Directeur artistique | Stuart Mills |
| Directeur artistique | Antony Nelson |
| Concepteur / rédacteur | Rupert Jordan |
| Concepteur / rédacteur | Mike Sutherland |
| Réalisateur | John Marles |
| Responsable de la publicité (annonceur) | Ian Ayling |
| Planneur | Thea Tetley |
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- AGENCE:
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- MARQUE:
- Mr Kipling
- AGENCE:
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