Whoosh - "Bootcamp"

BBH

BBH London, Royaume-Uni

597

Marque: Whoosh
Pays: Royaume-Uni

Annonceur: Tesco

Titre	Bootcamp
Agence	BBH
Campagne	Whoosh
Annonceur	Tesco
Marque	Whoosh
Date de première diffusion/publication	2023 / 11
Secteur d'activité	Commerces de proximité, distribution spécialisée
Philosophie	Tesco is launching its first major marketing push for Whoosh, its rapid grocery delivery service, with a humorous ad campaign created by BBH aimed at those of us who sometimes just don’t want to go to the shops. While there might be a myriad of rational and relatable reasons for rapid grocery delivery - such as forgotten dinner items or emergency supplies - sometimes the truth is, you just don’t feel like going out. That applies particularly to the young urbanites featured in the campaign. With buzzing social lives and hectic careers, they don’t always want to take a break from pursuing their passions because the need for groceries strikes. If going to the shops isn’t your bag, use Whoosh and stick to all the weird and wonderful things that are more your bag. This insight was dramatised in three films from BBH, directed by Daniel Lundh through Spindle. ‘Bootcamp’ opens to the sound of banging techno, zooming in on a fitness fanatic in the middle of an extreme home workout. The hero of ‘Watering’ maintains a lush, indoor jungle in a zen-like state, and a cephalophile indulges her eight legged obsession in ‘Octopus’ – all three protagonists remaining blissfully immersed in their happy places thanks to the speedy arrival of a Tesco Whoosh delivery. The film’s tell each character’s story visually, with the only dialogue being the word ‘Whoosh’, and a simple VO: “Tesco Whoosh. Delivery from as little as 20 minutes. Because going to the shops isn’t everyone’s bag” BBH’s Felipe Guimaraes was the campaign’s deputy executive creative director, supported by creative director Adam Newby. The ad was written by Grant Codron and art directed by Adrien Raphoz. Supporting the films is simple and impactful print and OOH which features the line ‘going to the shops isn’t everyone’s bag’ emblazoned across a brown paper grocery bag that’s synonymous with delivery. Tesco is also running a social competition in collaboration with Tiktok dancer Jay Scott, where viewers can share what they would rather do than go to the shops to be in with a chance of winning £200 worth of Whoosh vouchers. The competition video, in which Jay gets a Whoosh delivery while teaching his dad a new dance, has amassed over 28 million views to date. The four-week campaign breaks this month, running on television, social media, OOH, digital and radio. Tesco launched Whoosh in May 2021.
Type de média	Télévision
Longueur	20 seconds
Responsable de la création	Alex Grieve
Directeur de la création	Felipe Guimaraes
Directeur de création	Adam Newby
Concepteur / rédacteur	Grant Codron
Directeur artistique	Adrien Raphoz
Group Strategy Director	Saskia Jones
Senior Strategist	Emily King
Business Lead	Andrew Connolly
Directeur de clientèle	Millie Dann
Responsable de budget agence	Oliver Hathorn
Producteur, agence	Sammi Roberts
Producteur print	Rachel Clarke
Maison de production	Spindle
Réalisateur	Daniel Lundh
Directeur de la photo	Patrick Meller
Chef décorateur	Olly Hogan
Producteur exécutif	Stitch Richardson
Producteur	Toby Courlander
Monteur	Tim Swaby
Post production	No.8
Post-production Producer	Ellie Thwaites
Color Grade Company	No.8
Coloriste	Alex Gregory
Sound Engineer	George Castle
Compositeur de musique	Ludwig Jonsson
Musique	Stable Sounds
Agence Média	EssenceMediacom