| Titre | Heroes |
| Agence | Sra. Rushmore |
| Campagne | The Best of Us - Olympics |
| Annonceur | International Olympic Committee |
| Marque | olympic.org |
| Mise en ligne | Juillet 2008 |
| Secteur d'activité | Equipes sportives, Evènements sportifs |
| Slogan | The best of us |
| Synopsis | Legendary Olympic athletes including Roger Federer, Yao Ming, Laure Manaudou, Liu Xiang and Yelena Isinbayeva are among the stars of the International Olympic Committees public service announcement entitled "Heroes". "Heroes" leverages the determination and performance of Olympic athletes to communicate the key Olympic values. The campaign also stars Kenenisa Bekele, Haile Gebrselelassie, Vanessa Ferrari and Carolina Kluft who, along with those mentioned above, star as superheroes seeking to achieve the seemingly impossible. |
| Philosophie | The theme of the campaign is "The Best of Us" - a simple, powerful idea that transcends cultures and borders, motivating young people around the world to participate in sport by proving that sport can bring out the best of them. |
| Problème | the objective of the IOCs 2007/8 promotional campaign is to communicate the key Olympic values of Excellence, Friendship and Respect to a global youth audience. |
| Résultat | The global campaign will be rolled out in a phased approach in the run-up to the Beijing 2008 Olympic Games and beyond. |
| Type de média | Télévision |
| Longueur | |
| Acteur / vedette | Roger Federer |
| Acteur / vedette | Yao Ming |
| Acteur / vedette | Laure Manaudou |
| Acteur / vedette | Liu Xiang |
| Acteur / vedette | Yelena Isinbayeva |
| Acteur / vedette | Kenenisa Bekele |
| Acteur / vedette | Haile Gebrselassie |
| Acteur / vedette | Vanessa Ferrari |
| Acteur / vedette | Carolina Kluft |
| Responsable de la publicité (annonceur) | Melinda May |
| Directeur de la création | Miguel García Vizcaíno |
| Directeur de création | Carlos Alija |
| Directeur artistique | Jesús Morilla |
| Planneur | Laura Sampedro |
| Responsable de budget agence | Clemente Manzano |
| Responsable de budget agence | Carlos Solchaga |
| Responsable de budget agence | Rocio Cáceres |
| Producteur, agence | Paul Severn |
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